Substitute good

procure à chacun plus de 75 % de ses revenus. III- Diagnostic externe |Positionnement des entreprises | |MICHELIN |BRIDGESTONE |GOOD YEAR | |(France) |(Japon) |(U S A) | |Amérique du Nord |21 |12 |45

elements to privilege to be successful. Threat of substitute products: High The target of organic beverages is attached to it, but if problems of supplying occur, the demand can easily go to sparkling lemonades, fruit sodas, flavored water or juices. If cheaper carbonated organic beverages appear, they could gain part of the demand. Competitive rivalry: High Brand loyalty is high, but consumers can easily move to substitutes. Some companies already present in the soft drink industry

education and design & publishing industries, which accounted for 80% of Apple's market position in 1998 (Exhibit A). Furthermore, the 1998 "Think Different" campaign propagated Apple's image as inventive and trendy. It enabled Apple to become a substitute based on design alone, giving it a particular edge over its khaki-clad competitors. Albeit these advantages, Apple still managed to lose a large amount of profit, and its market share dwindled from 8% to 3.4% from 1995 - 1998 (Exhibit B). The

market, this competition is very strong with large companies like Silit, Tefal, etc. Customer Power The target marketing to product is large, like the students, the young couples, the bachelors, resulting in a weak bargaining power to customers. Substitutes Substitute’s products are products different from those of our company but meeting the same expectations. So it covers all the pots and strainers. Supplier Power There are many suppliers of aluminium, stainless steel and Teflon. So, their bargaining

d’arbitrage entre profits et société, la compagnie pourraitelle arriver à construire une stratégie hybride sur le long terme par une utilisation efficiente de sa capacité stratégique? 8 Pepsico et la RSE Le nouveau slogan de la multinationale «  Good For You  » refète l’intégration de ce concept RSE à sa stratégie d’entreprise (ancien slogan: «  Fun For You  »). De plus l’introduction de nouveaux buts à accomplir tels que la recherche de talents et ressources durables et responsables, la durabilité

side world. Superego is society ideal of a person and Ego is reality need of a person. When the need or wish or instinct is blocked, that is, when it cannot secure its original object choice, the energy of the instinct is diverted (displaced) to substitute object. This is Freud most developmental concept known as Displacement. Realizing her limited and determined life, Eliza declares her dissatisfaction of culture as a conflict between personal happiness and cultural obstacles. From the Steinbeck’s

organization is essential to achieve good results, to advance. This organization is complex also increasingly with globalization, modern means of communication. The industry has undergone great changes in terms of organization these last two centuries. Taylor was a revolution in the production method. Daily companies must improve their organization to remain competitive and innovative. Human resources take an important role in this mission for the perfect place good men to the right place. The engineers

generally accepted that speculation is a good tool to makes markets more price efficient : for example in the LME trading commodity contracts can be value adding, in that it sets prices for the underlying asset. But the outcome of the bubble is very different. Many investors who lose money lose a great deal of money. Looking back it seems that there is no (or few) net value creation at all during the up and down of the bubble. Many people think the bubble was a good thing. Among the venture capitalists

used, on the one hand, to repel moths which attack Kenya's maize plant, but also to eliminate the parasitic weed Striga hermonthica. The C-glucosyle flavonoids are really active in the elimination of the parasitic weed. This compound could be a good reference to find the same type of product into the Desmodium's roots and to be able to create a molecule which send a chemical signal (or semiochemical) to Striga and destroy it without environmental impact. The products until the C-glycosyl

BACHELET Introduction People consume ice cream, it’s a delicious dessert that gives them a true gestative pleasure and relaxation. Ice cream comes from soya milk, sugar and dairy cream. But, nowdays ice cream in the supermarket comes from substitute milk product and is deep-frozen in huge freezers which work on ammonia liquid. Nowdays people eat ice cream like they drink coffee. Identification of the industry and its evolution According to a report produced in september 2009, 14 million