Switzerland

international Francophone en entrepreneuriat et PME, Université de Montpellier, Montpellier. EUROMONITOR (2004), Consumer Foodservice in Switzerland. Euromonitor. EVERAERE, C. (1997), Management de la flexibilité, Paris, Economica. EXL-PREYSCH, B.-M., MÜHLEMANN, P., BURRI-NAUER, R. & LÜTHY, J. (2005), Nutritrend-Study 2000 – Attitudes of consumers towards nutrition in Switzerland: results of a representative survey. in OFSP (Ed.), Confédération helvétique. EXL-PREYSCH, B.-M., MÜHLEMANN, P. & MUHR-BECKER

following questions, this would help me to succeed in achievring my goal. Thank you for your collaboration. Yours sincerely Sophie Bardet 1. Have you already been to Switzerland in order to follow a training camp or a weeks recovery? Yes No If “Yes” please reply to A, B and C If “No” please reply to D A. Why did you choose Switzerland for your training camp? B. What do you find interesting about a sport’s centre which could be found in every sport’s centres? Création d’un centre de récupération

growing complexity and cultural crashes • American organisation as a compromise of European culturally induced models? Culturally induced models of teamwork collectivist Singapore Portugal Russia Brazil India Israel Poland Austria Switzerland Fr Germany Switzerland Ge Japan China m tea ony m har Slovenia team rmance o perf fun Scandinavia France individualist feminine al ividu ance ind rm Great Britain o perf United States Italy masculine Adopted from: Gert Jan Hofstede:

political system. The European Commission, in a report3 following the case law Vogt v Germany, explained the freedom of speech is the cornerstone of the democracy, of the human rights protected by the Convention. It is even a constitutional right in Switzerland since 1961.4 The French Conseil Constitutionnel declared it was a “fundamental liberty, all the more precious so its existence is one of the essential guarantees of the respect of other rights and liberties so as the national sovereignty.”5 The

15 8.29 7.35 United Kingdom 3.03 2.78 3.01 3.14 Japan 3.42 3.43 3.33 3.36 Korea, Republic of 1.81 1.78 2.07 1.93 New Zealand 3.70 3.66 3.65 3.46 Norway 9.25 9.81 8.99 8.92 Russian Federation 1.37 1.71 1.58 1.33 Serbia 3.71 3.75 4.15 3.59 Switzerland 7.48 7.90 9.15 7.65 Tunisia 1.21 1.51 1.87 1.69 Ukraine 1.25 1.37 2.26 1.92 USA 4.06 4.09 4.17 4.09 En kilogrammes Les prix de détail prélevés dans le mois de juin de 2008 à 2010 sont indiqués dans le tableau 8. Par rapport à leurs niveaux

were $1.225 billion. Armenia exports pig iron, unwrought copper, nonferrous metals, diamonds, mineral products, foodstuffs, and energy. Its main partners are Russia 17.5%, Germany 14.7%, Netherlands 13.5%, Belgium 8.7%, Georgia 7.6%, US 6.6%, Switzerland 4.3%, Bulgaria 4.1%, Ukraine 4% (2007). The competitive advantages of the Republic of Armenia are the following ones: * The country has first an educated and experienced labour force * It has a relatively developed infrastructure (such

across 5 continents[1]: • North America and Caribbean: Canada and United states • Oceania: Australia • Europe: Belgium, Netherlands, Luxembourg, France, Germany, Hungary, Italy, Greece, Spain, Portugal, Sweden, Norway, Iceland, Switzerland, United Kingdom, Russia, Poland, Bulgaria, Czech Republic and Latvia • Africa: Egypt and South Africa • Asia: Republic of China, Lebanon, Kuwait and Japan • South America In this project I will analyse and focus on possibilities

adoptée par Starbucks, concerne l'expansion à l’internationale de la chaîne. Le premier café Starbucks en Europe continentale ouvre en mars 2001 à Zürich, en Suisse. Pour faciliter l’implantation, la chaîne s’est implantée à travers Starbucks Coffee Switzerland AG, une entreprise commune avec la holding grecque de grande distribution Marinopoulos Brothers SA, un groupe avec lequel Starbucks établit une autre coentreprise pour son lancement en Autriche, la même année. En 2002, Starbucks ouvre son premier

14,528 6% 26 36 United States Internet Services 12,758 32% 27 31 United States Transportation 12,536 6% 28 29 United States Financial Services 12,437 1% 29 30 United States Alcohol 12,252 0% 30 27 Switzerland Beverages 12,115 -5% 31 28 Sweden Home Furnishings 11,863 -5% 32 32 United Kingdom Financial Services 11,792 2% 33 33 Japan Electronics 11,715 2% 34 35 United States FMCG 11,372 3% 35 34 Japan Electronics

BtoAtoU, 4e édition, Pearson Education, Paris, 2009. Malaval, Ph. et Bénaroya, Ch., « B to A to U: What interest in extending the B-to-B brand visibility to final users? », 1st French-German-Swiss Workshop in B2B Marketing, June 20-21, Lausanne, Switzerland, 2008. Michel, D., Naudé, P., Salle, R. et Valla, J.P., Business-to-Business Marketing, 3rd Edition, Bristol: McMillan, Palgrave, 2003. 22 marques b To b © 2010 Pearson Education France – Marques B to B – Philippe Malaval, Christophe Bénaroya