Swot Kinder

3) Economic environment 10 4) Social and cultural environment 11 5) Political environment 12 6) Legal environment 12 7) Technological environment 12 8) Ecological and ethical environment 13 C- Consumer Needs 13 D- SWOT analysis 14 1) Strengths 14 2) Weaknesses 15 3) Opportunities 15 4) Threats 15 E- Critical issues 16 1) From the internal analysis 16 2) From the external analysis 16 II. Marketing Objectives 17 III. Marketing Strategies

Purchasing Behavior and Expectations p.11 Data Interpretation p.13 IV-FOCUS GROUP P.15 The Concept p.16 The Derivates p.19 V-THE QUESTIONNAIRE AND ITS ADMINISTRATION P.25 Questionnaire Administration p.25 VI-PROMOTION OF OUR CONCEPT P.27 VII-SWOT ANALYSIS OF THE CONCEPT P.28 VIII-LIMITATIONS OF THE STUDY P.30 IX-SOURCES P.31 I-EXECUTIVE SUMMARY Research objectives: Our research is about cultural creatives. Our goal is to figure out who really are cultural creatives, what do they like

polémique campagne “Y’a bon” Origine des produits, nutriscore, teneur en sucre, teneur en cacao Traçabilité Les consommateurs souhaitent de plus en plus avoir des informations sur ce qu'ils consomment Production locale Méfiance ==> polémique Kinder tendance de consommation « fait maison », saine et durable Technologique Applications yuka etc Ecologique Utilisation d’huile de palme et autres ingrédients controversés ? Production locale, en France, ==> circuit courts Provenance du cacao

Final ASSIGNMENT Content: Executive Summary 3 Introduction: 4 Caroll’s Introduction: 5 Caroll’s Analysis: 6 The Value Chain Analysis: 6 The 3V’s Analyze: 6 Porter’s Five Forces: 7 Ansoff Matrix: 9 SWOT analysis: 10 Caroll positioning matrix: 10 Boston Box matrix: 11 The Chinese market: 12 P.E.S.T: 12 The Strategy to sell in China: 13 Recommendations: 15 Conclusion : 16 Bibliography: 17 Executive Summary For Final Assignment of

responsibilities. He integrated me directly in his plan. (The Gala night and the Valentine’s Day) He showed me how to negotiate, the behavior to adopt with each kind of people and los more. Thank you. SUMMARY INTRODUCTION I. STUDIOS92 ANALYSIS a. What about Studios92? b. Structure c. How does the recruitment work? d. The SWOT analysis II. MY DEPARTMENT a. Accounting Department b. Event Department III. CULTURAL DIFFERENCES CONCLUSION INTRODUCTION

MARKETING CASE STUDY: NESPRESSO All finesse of highly skilled marketing [pic] I) NESPRESSO SWOT ANALYSIS: • External analysis: |Opportunities: |Threats: | |Macro: |Macro: | |Coffee has become, throughout the decades one of the most popular |Serious

2. Estimation des gains mensuels I. 1. 4. 3. Estimation des coûts mensuels I. 1. 4. 4. Estimation des gains saisonniers I. 1. 4. 5. Estimation des gains annuels III. 4. GANTT IV. Finalisation du projet IV. 1. FSC IV. 2. SWOT IV. 3. VAN IV. 4. Perspectives Conclusion Annexe Introduction En France, la consommation de chocolat et de confiserie ne cesse d’augmenter. Depuis ces trente dernières années, la consommation de chocolat a progressé de 30% et celle des

Analysis (5 Strengh of Porter) Customer Analysis II- Internal Analysis Positionning and Target Portfolio of activities (BCG Matrix) Position of the brand on the Market Targeting Marketing Mix III- Synthesis: SWOT Analysis Market opportunities IV- Marketing Plan Positionning and Target Produc/Market Objectives and Goals V- Entry Strategies for the UK Market Entry Mode possibilities Entry Mode Chosen Recommandations I- External

ECONOMIQUES 7 II) LA FORMATION D’UNE DISCPLINE PENSEE POUR L’ENTREPRISE 13 A – MINTZBERG ET LES PRINCIPES DE LA CONFIGURATION STRATEGIQUE 13 B – L’EMERGENCE D’UNE DISCIPLINE DANS LES 60’S 19 III) LES MODELES STRATEGIQUES 20 A – MODELE SWOT 21 B – MODELES BCG AND MCKINSEY 28 C – MODELES ADL AND ASHRIGE 35 D – CONCLUSION

the tasks and answer the questions below: 1. Make a brief SWOT of France and/or Germany, in May 1940. 2. Draw a table of technology competitive advantages and disadvantages for France and/or Germany. 3. Recommend a strategy for France and/or Germany, taking the given technologies into account. 4. What kind of changes would you bring to these technologies in order to implement the strategy that you recommend? 5. What kind of changes would you bring to the strategies, taking into account