Swot Kinder

the AA rating, revalued in 2010 to AA-following a deterioration of asset quality in 2009, BNP Paribas has confirmed its position within the club of the strongest banks in the world. INTERNAL ANALYSIS ← At first, it seems important to make a SWOT analysis. Opportunities: • A well-known bank with a strong reputation, particularly thanks to the different assessments of rating agencies, but also in terms of net results. In addition, resistance to the vagaries of banking market is proven

Haribo adopte une politique de différenciation intensive avec un marketing bien adapté, elle a d’ailleurs su poursuivre sa croissance jusqu'à aujourd’hui. Ces produits sont bien connu des enfants mais aussi des parents comme le dit le slogan. Analyse SWOT OPPORTUNITES MENACES - Hausse de la consommation  Augmentation du profit - Forte présence des producteurs étrangers - Plusieurs entreprises françaises leaders - Phénomène innovation constante indispensable - Crainte de perte de notoriété

with really famous luxury brands like Hermes (Marionnaud is the only perfume retailer which is allowed to sell this brand online). Marionnaud is positioned as a leader in France. Marionaud is different from its competitors because it offers another kind of service, in this retailer's stores shop assistants are really qualified, they have degrees, they are specialized. Marionnaud is considered as the professional cosmetics retailer. Retail Marketing Mix: Product: there is no difference between a

IX/ APPENDICES 30 II/ EXECUTIVE SUMMARY After initially considering opening a restaurant in which the customer cooks their own food, we instead decided to open a Tai Chi club. Why exactly this kind of shop? Our group is multicultural with French and Chinese members. We thought that it would be a good idea to find a product or service, which would follow our several cultures and which would be innovative. That’s why we have chosen to start a

important factors. The legal environment can be hard to face, the brand will may need legal partners to set up a subsidiary in China. In term of products, the brand will need to realize surveys on consumers and trends, and analyze them to know what kind of products the Chinese wants and likes. Caroll will also have to adapt their products in term of sizes, prices; colors etc…, study the location of the stores and make a partnership with a local communication agency in charge of their publicity.

5 3.Test et développement du concept 5 4. SWOT 7 5. Etude du marché 8 5.1. Etude de la demande

up-market register of products thanks to its elaboration, its packaging and the associated services. Thanks to its positionning, Nespresso applies a policy which strengthens its brand image. A high price is often associated to good quality on this kind of market. This policy applies as much to the basic product ( the capsules) as to the accessories. The policy of distribution is, as for it, in perfect harmony with the deliberate and received positionning. It consists of strategy of an integrated

organization of Disneyland Hong Kong (Disney, for brevity). Disneyland Hong Kong was the second theme park of Walt Disney Company in Asia; the first was located in Tokyo, Japan. The flow of the presentation is as follows: a brief background about Disney, a SWOT (strengths, weaknesses, opportunities, and threats) analysis of the organization of Disney; an analysis on the options for future development taking into consideration the resource-led strategic development and market-led strategic development; the

following the objectives given can benefit a lot from models. Finally the aim and the use of each model is different and could be adapted according to the needs of each company. However, some models are more commonly used such as the PESTEL analysis, the SWOT analysis and Porter’s generic strategies. The diagram shows how a manager can use a model. Firstly he analyses his company, then according to the results of the analysis he chooses the corresponding model, and implements it. Lastly, thanks to other

sandwiches, which are just made with fresh products and then consumed. That is where the cost and value are created. Finally, the marketing activity allows the company to develop its brand image, nowadays; McDonalds is the best-known brand of the world. SWOT Streghts | Weaknesses | * McDonald’s is the leader of the fast food’s market * IT has a strong advertising presence * It is an easily recognizable brand * Strategic localization of restaurants * It has a franchise chain * The service