Target Board

and have come up with a proposal that you need to present to your Board of Directors. PRESENTATION DESCRIPTION: During your presentation you must explain why you think one of the products or ideas below could be profitable and convince the Board of Directors to invest in it. Talk about: You must describe a new product or idea using o Features and customer benefits o Competing or similar products o Advertising strategy (including target audience etc) The costs involved: o The amount of money that is

produit 6 1. Historique de Moulinex 6 2. Le Groupe SEB 6 3. Caractéristiques de Moulinex 7 4. Les produits Moulinex 8 5. La machine à pain Moulinex 9 C. Analyse de l’environnement concurrentiel 10 D. Positionnement 11 E. Target board : mère de famille 13 III. Eléments de négociation 15 A. La fiche technique 15 B. L’argumentaire de vente 17 C. Les principaux éléments de négociation 19 Sources : 20 Introduction Le marché du petit électroménager a

headquarters will be located in Canada (Toronto) and the production site in China (Shanghaï) to reduce production’s costs. {draw:frame} The Chairmen are the creators of the company and lead the board as a team. They plan and manage the board’s business in order to establish an effective board. Two associates One associate was a Marketing Director (Nestlé) and the other one was a Managing Director (Sony) Besides recruiting people, the Chief Executive Officer (CEO)

differentiation by steel solution (bottle can, easy open end...). – Complementary industrial network in Europe with production plants and service centres near customers' can making facilities. The leader in automotive steels 8 The Group Management Board (GMB) • Lakshmi N. Mittal Chairman and CEO, Responsible for Shared Services (including Legal, IT, Shipping and Energy), Human Resources, International Affairs, Marketing and Commercial Coordination, Internal Assurance, Health and Safety, Mining

experience. The unprecedented size of Oasis of the Seas has allowed an array of new concepts and facilities. On board there will not merely be different public rooms, but rather seven so-called “neighborhoods” to choose from. Continuing to focus on guests’ individual preferences, Royal Caribbean has aimed to create environments that will appeal to the personal style and mood of all on board. Oasis of the Seas will span 16 decks, carry 5,400 guests at double occupancy, and feature 2,700 staterooms. Oasis

visitor number by using PR and marketing as well as the strategy technique known as Porter generic strategies. Offensive and relationship marketing will both be used in order to have a maximum impact and attract visitors to the event. it’s events targets include: Increasing the number of core visitors attending the show specially on Friday by10% to around 41,000 as well as to increase exhibitor numbers. The promotion carried out was an integrated media campaign using: The ALFRESCO website, direct

thème * Green aspect * Target market : local students * Idea : woodstock 2013 Venue Plan de masse * Préciser les accès différents pour audience / performers VIP / Staff * Préciser les sorties de secours sur le plan Justification du lieu adéquate par rapport à notre événement : * Taille + configuration par rapport à ce qu’on veut mettre en place * Accessibilité : trucks ++ parking spécial pour eux * Bien connu par notre target Programming * Définir rapidement

Program, better marketing strategies, and program structure changes, HIOB is expecting to become consistently profitable while benefiting society. II/ Situation Analysis A. Markets and current marketing strategies Composition of current target market segment: - Special programs (veterans, youths with disabilities, juvenile delinquents, substance abusers) - Public courses: students between ages 14-19 A recently new segment of the market has been discovered which is comprised

Nik h h p • better products  • better marketing  • better restaurants… …the company accordingly revised its growth targets… Previous growth targets of 10‐15% per annum resulted on a focus  on opening new restaurants – thus service in existing  restaurants was being neglected… t t b i l t d New growth targets were set from 2005 of just 3‐5% p.a. with just  New growth targets were set from 2005 of just 3‐5% p a with just 2% coming from new restaurants. A greater focus on quality, cleanliness and service was

marketing strategies, and structures changes in the program, HIOB is expecting to become consistently profitable while benefiting to the society. II/ Situation Analysis A. Markets and current marketing strategies Composition of the current target market segment: - Special programs (veterans, youths with disabilities, juvenile delinquents, substance abusers) - Public courses: students between 14 and 19 years old A recently new segment of the market has been discovered for executives and