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 Travail réalisé par : EL HANI Kawtar EL MAALOUM Oumaima MAALAL Mehdi NAZIH Ilyass Encadré par : M. CHRAIBI Hassan Sommaire : I. Introduction II. Partie théorique 1. Définition de la rse et développement durable 2. Dimensions de la rse 3. Origines du concept 4. Ethique et RSE 5. RSE : OBSTACLES AU Maroc III. Partie pratique Etude de cas : menara holding IV. CONCLUSION V. BIBLIOGRAPHIE I. Introduction : Au Maroc, le

Introduction to bada: A Developer's Guide - (draft preview, July 2010) Part 1: About bada 0 Introduction to bada: A Developer's Guide - (draft preview, July 2010) Chapter 1: The mobile difference In this chapter we present detailed information about what the ‘difference’ of mobile software is made up of and we describe the essential characteristics as opposed to ‘conventional’ fixed software for desktops or web applications. We also summarise some recommended mobile software development

METHODES POUR MENER UN AUDIT MARKETING PROFITABLE EN B-To-C et B-To-B CONTRIBUTION DE RECHERCHE SEBASTIEN HEUCLIN – M.S. MARKETING MANAGEMENT ET COMMUNICATION Scolarité 2007-2008 1 CONTRIBUTION DE RECHERCHE S.HEUCLIN - CLEFS ET METHODES POUR MENER UN AUDIT MARKETING PROFITABLE EN B-To-C et B-To-B SOMMAIRE 2 CONTRIBUTION DE RECHERCHE S.HEUCLIN - CLEFS ET METHODES POUR MENER UN AUDIT MARKETING PROFITABLE EN B-To-C et B-To-B TABLE DES MATIERES : INTRODUCTION ............

TOYOTA MARKETS TO CHILDREN Introduction This case study is talking about Marketing to children especially for car marketers; it takes the example of the brand Toyota. Since few years car marketers realized the importance of children in the parents purchasing decision, it is cold the pester power. But Toyota seems to be the car brand who harnesses the most this opportunity in its strategy. Toyota and children Toyota directed a lot of things to children, some examples are the website

Compare and contrast Anglo-American, European and Asian approaches to the key questions of business ethics and assess critically their various merits. Different nations and cultures have recently established research in the field of business ethics, as there is a rising awareness to the topic that profit is not the only goal to businesses. According to ENDERLE, it is business ethics that is established to “set barriers” and to “humanize business” (Enderle 1996). The United States where the first

Some people believe that we should go back to old values and enforce more discipline and respect in schools today. Do you agree ? ' The term "old values" evokes the idea of a conservative ideology. But for some people it might be the solution to problems of discipline and respect in schools. I think that talking of "old values" and of going back to the past is something that young people don't appreciate so much. The young have an image of the old school that is not so good in general. For

MARKETING ONE TO ONE Né à la fin des années 90 dont Marthe Rogers et Don Pepper sont les précurseurs Il repose sur 5 principes : • Garder un client revient 5 fois moins cher que recruter de nouveaux clients. • L’entreprise qui a décidé de faire du « one to on »e ne se focalise pas sur le volume mais sur la part que lui apporte chaque client. • Fidéliser pour faire durer la relation client. • Customer lifetimevalue • Le client aime être connu et reconnu.

wire to wire Dm C G What is love but the strangest of feelings? A sin you swallow for the rest of your life? You've been looking for someone to believe in Dm C G Dm C G To love you, until your eyes run dry Dm C G She lives on disillusion road We go where the wild blood flows On our bodies we share the same scar Dm C G Dm C G Love me, wherever you are Dm

sur la stratégie de communication digitale de la marque Peugeot et mettre ici en exergue ses dispositifs digitaux novateurs, qui permettent de penser différemment l’expérience et le parcours client dans le secteur automobile. Avec une stratégie Web to Store, des campagnes de lancement digitales innovantes et la digitalisation du point de vente (stratégie In-store), Peugeot excelle dans la création de passerelles on et off line, qui constituent aujourd’hui un des principaux leviers de conquête de

MY TRIP IN ENGLAND FROM THE 24th OF MARCH TO THE 1st OF APRIL BY PAULINE CUNIN WEDNESDAY, MARCH THE 24th 2010 It’s the beginning of our amazing trip! We were going to see our exchange partner again, or to meet them, in my case! It was 5h45 am, I was waiting for the bus to come in front of the high school with Agathe, Chloé and Lucie. It was 6h00 am when it finally came. We put