Virtual Studio Technology

4e éd., Paris, Pearson. MALHOTRA Naresh (2006), Market Research (with SPSS), Pearson. MALHOTRA Naresh (Ed.) (2007), Fundamentals of Market Research, 6 volumes, Sage Publication. O’CONNOR John, GALVIN Eamonn (1997), Marketing and Information Technology, London, Pitman. PELLEMANS Paul (1998), Le marketing qualitatif, Bruxelles, De Boeck Université. PELLEMANS Paul (1999), Recherche qualitative en marketing. Bruxelles, De Boeck Université. PROCTOR Tony (2005), Essentials of marketing Research

SPSS, 4e éd., Paris, Pearson. MALHOTRA Naresh (2006), Market Research (with SPSS), Pearson. MALHOTRA Naresh (Ed.) (2007), Fundamentals of Market Research, 6 volumes, Sage Publication. O’CONNOR John, GALVIN Eamonn (1997), Marketing and Information Technology, London, Pitman. PELLEMANS Paul (1998), Le marketing qualitatif, Bruxelles, De Boeck Université. PELLEMANS Paul (1999), Recherche qualitative en marketing. Bruxelles, De Boeck Université. PROCTOR Tony (2005), Essentials of marketing Research, New

Friedman observed in a column in the New York Times in 2001, the effect may be quite mixed. He wrote, “In recent years much of the buzz at Davos [the World Economic Forum held in Davos, Switzerland] was about what technology will do for us. This year, more and more, the buzz has been what technology is doing to us. . . . Doesn’t anyone here think this sounds like a vision of hell? . . . Stop the world, I want to get off.”1 There has always been debate about whether things truly change or remain fundamentally

Vuibert, 2003. Frédéric FRÉRY, « The fondamental Dimensions of Strategy », MIT Slow Management Review, vol. 48, n° 1, 2006, p. 71-75. Pankaj GHEMAWAT, Commitment, Free Press, 1991. Steven GOLDMAN, Kenneth PREISS, Roger NAGEL, Agile Competitors and Virtual Organizations, Van Nostrand Reinhold, 1995. Gary HAMEL, C.K. PRAHALAD, La Conquête du futur, 2e édition, éd. Dunod, 1999. Gerry JOHNSON, Kevan SCHOLES, Richard WHITTINGTON, Frédéric FRÉRY, Stratégique, 8e édition, Pearson Education, 2008. N. C. KIM

Vuibert, 2003. Frédéric FRÉRY, « The fondamental Dimensions of Strategy », MIT Slow Management Review, vol. 48, n° 1, 2006, p. 71-75. Pankaj GHEMAWAT, Commitment, Free Press, 1991. Steven GOLDMAN, Kenneth PREISS, Roger NAGEL, Agile Competitors and Virtual Organizations, Van Nostrand Reinhold, 1995. Gary HAMEL, C.K. PRAHALAD, La Conquête du futur, 2e édition, éd. Dunod, 1999. Gerry JOHNSON, Kevan SCHOLES, Richard WHITTINGTON, Frédéric FRÉRY, Stratégique, 8e édition, Pearson Education, 2008. N. C