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"Ma Vie En Couleurs" Grand Prix Stratégies du Marketing Client : Prix - LA HALLE "Le sac à Shopper" dans la catégorie Campagne Drive to Store Prix - RENAULT "Lingots" dans la catégorie Campagne d'acquisition de nouveaux clients Mention - KRAFT FOODS et UNILEVER "Ma Vie En Couleurs" Programme CRM, E-CRM, Programme de fidélité Mention - PLAYSTATION "We are the players" Campagne ciblée Mention - PMU.FR Campagne d'acquisition de nouveaux clients Trophees Marketing Magazine Coup de cœur de

d’offrir à sa clientèle une table commune pour déguster ce pain. Ensuite le concept a été adopté petit à petit et est devenu fort apprécié du public. Aujourd’hui, on peut retrouver près de 80 magasins dans le monde. Leur philosophie de développement : « We want to be great, not big ». Il recherche des éléments de qualité, c’est pourquoi depuis peu une grande partie de leurs produits sont issus de l’agriculture biologique. En terme de marketing, il ne cherche pas à faire du marketing de masse comme

report Being an IUT de Roanne’s student, in "Departement techniques de commercialisation", I had to do an internship as a shop assistant in a company as part of one’s university course during two weeks. So I chose Camaïeu :  a women’s clothing store.  This company is located in a new shopping centre called “carrée de soie” in the suburb west of Lyon. This new shopping center was built to inject some dynamism into the area. Consequently, Camaïeu has to take up a huge challenge: to contribute to

of firms’ value chains. In the first part of the communication, we investigated different theoretical explanations of the firms’ value chains and business models’ evolutions. In the second part, we analysed Apple strategic positioning in different markets, like computers, music and telecom, and we highlighted how it has changed from a computers’ producer type of firm to a producer and distributor of different products and services. We analysed how its entry on a music market first, and of mobile applications

product that was already launched and that was targeting retired people, the focus group should consist of people of more than 6O years old in order to get response from them otherwise the focus group will not be representative and all the feedbacks that we can get will be biased and not useful. The focus group is led by a facilitator or moderator that needs to have special capacities such as good communication skills to be able to interact easily with the audience and get the intention of everyone in

M.A.C. (or Make-up Art Cosmetics) is a make-up manufacturer. It was founded in 1984 in Toronto by Frank Angelo. The first American store opened in 1991 in New York and it was the beginning of a great success story for the brand. The product. MAC Cosmetics was originally designed for professional use only. Yet it was not easy as it was on a market where brands such as Chanel or Dior were leaders. Frank Angelo, who was at first a photographer, noticed that these classic brands could not linked

on the pace of the investments made by mobile Nokia Siemens Networks quant à lui, est tributaire du rythme des investissements réalisés par les network operators and service providersopérateurs de réseaux mobiles et les fournisseurs de services. If we and the mobile network operators and distributors are The mobile communications industry continues to undergo significant changes in response to the Le secteur des communications mobiles continue de subir des changements importants en réponse à

Lollistop Joris : Hello everybody and welcome in our laboratory. We are three scientists who have found the solution. Indeed, we created a stop-smoking lollipop. Nowadays, too many people smoke in our society and too many die because of this phenomenon. Solutions already exist for this problem but they all have secondary effects such as -Mouth cancer -heart attack -and other diseases. Consequently, we’ve been working on a special product for 2 years. This product is called LOLLISTOP

mission qu’Apple cherche à ne pas changer. Proposer des objets technologiques de haute qualité est une notion très importante chez ce géant technologique. Notamment en termes de design, ou encore de logiciels,… 1.2 Vision« We believe that we are on the face of the earth to make great products and that’s not changing. » qui signifie en français : « Nous croyons que nous sommes sur la surface de la Terre pour faire d’excellents produits et cela ne change pas. ». Cela veut dire qu’ils

able to explore these elements I will use three of some of her most acclaimed short stories: ‘Frau Brechenmacher Attends a Wedding’, ‘The Woman at the Store’ and ‘The Little Governess’. All of these strongly pervade the elements of being lonely and alienated in various ways, extending from the physical and emotional loneliness of ‘The Woman At the Store’, to the doubtful ‘Little Governess’, alien to her experience. As it is the oldest of the three of these stories I shall start exploring the story