Newspaper article analysis

The document I have read is an article extracted from the Time Magazine and entitled “We Just Clicked”, a wordplay in reference to the famous message : “We Just Married”. The main topic is the cultural phenomenon of web encounter sites like a new form of matchmaking (the art of pairing up people for marriage). But the journalist informs us about the consequences of this new mean of meeting: an important cultural face to face. Internet breaks the natural barriers between country and culture but … in my opinion this is internet that have broken the link between human before. I am going to analyze for you how works The new love industry.

First of all the journalist focuses on the actual expansion of the Internet matchmaking sites and relates lot of examples. Dating sites began to appear ten years ago and multiplied quickly. Considering the US, we also count about 1000 such sites. The leader of this industry are Match.com, Eharmony and Yahoo!personnals. This sector procuce 649 dollars in revenues in 2006. But nowadays, the US market growth slowing mostly because of the competing popularity social networking sites. You can use facebook to flirt for free… As a result, they are eyeing new potentials markets such as China and India. Love is a lucrative and recession-proof business. Although, they perceive the hurdles of international match. Love seems to be different in every language.

One of the mains potential markets is China. But two issues are problematic. To understand this, we need to know how works dating sites, there are two types: the first only show list of personal profiles and photos whereas the second are compatibility-focused and work with a model to match users. So, the first problem is to adapt the model to the culture or to adapt the profiles characteristics they offer to the users. For example a study shows that lots of women felt threatened by the lack of privacy while most Americans like the freedom and convenience