Problematic:

( What are the benefits for choosing a franchise ? (What are the steps in starting it ?

I /Theoretical presentation: What Is a Franchise? (C’est une sous partie)

The franchise agreement is a contract that combines a distribution company, owner of a mark , the franchisor, one or more independent retailers, franchisees. The franchise is not defined by a special legal status: it is a contractual relationship, which for normal operation, must include a number of obligations. ( It is characterized by: - Ownership or right to use the signs of rallying customers by the franchisor: trademark, trade or service, sign, company name, trade name, initials, symbols, logos; - Transmission by the franchisor's experience and know-how to the franchisee.

- The provision by the franchisor to the franchisee of commercial or technical assistance for the duration of the contract.

Pour Ghita ( There are three types of franchise:
1) Franchise contracts of service: under which the franchisee provides a service under the brand of the franchisor.
2) Franchise Agreements production: under which the franchisee makes, itself, as specified by the franchisor, the products it sells under the brand of it.
3) Franchise distribution: under which the franchisee only sells certain products in a store that carries the brand of the franchisor.

What are the benefits? ( Autre sous partie) For the franchisor

What is the cost of entry in a franchise?

- The right of entry;

- The purchase of a stock of goods (if applicable);

- Getting the local conformity

- Fees ( redevance)

Pour Emilie

Pour Fatma

How to finance your project?

- Your personal contribution:

- The loans

II/ Case study: Starbucks: