Emerging Green Intelligence:
Business Analytics and Corporate Sustainability

Background and Methodology
In April 2009, BusinessWeek Research Services (BWRS) launched a research program to determine the attitudes and opinions of C-level executives with regard to the use and value of business analytics. The research program was designed to understand how companies can optimize business analytics to improve fact-based decision making. This white paper, Emerging Green Intelligence: Business Analytics and Corporate Sustainability, reviews a portion of the research and provides analysis and insights on the topic of business analytics. It is part of a series of white papers for C-level executives intended to facilitate sharing the most important insights from the research. More data and insights are available at this exclusive Web site: http://www.sas.com/whitepapers/index.html This research program is an online survey of C-level executives at leading large and midsize companies who are members of the BusinessWeek Market Advisory Board, an online panel of 20,000+ business leaders and executives. Overall, a total of 101 C-level executives across the globe were surveyed in April and May 2009 (see Chart 1). For more information about the contributors to this research program, please visit: http://www.sas.com/whitepapers/index.html This research project was funded by a grant from SAS but was written by BusinessWeek Research Services. The editorial department of BusinessWeek was not involved in this project. For more information about this project, please contact BusinessWeek Research Services at samuel_gager@businessweek.com.

Chart 1

Study Demographics Titles
EVP, 23% CEO, 24%

CXO, 13%

CFO, 17%

CIO/ CTO, COO, 12% 12%

Annual Revenue
$5B+, 25% $1B to $4.9B, 28% $100M to $499M, 25% $500M to $1B, 23%

Business Scope
Regional, 17% Global, 57% National, 26%

Industry
Financial Services Manufacturing Professional Svs Communications Healthcare/Pharma