JibJab Media Inc. |
Type | Private |
Founded | 1999 |
Headquarters | Venice, California, U.S. |
Key people | Evan Spiridellis, Founder
Gregg Spridellis, Founder & CEO |
Employees | 35 |
Slogan | Share the Laughs! |
Website | JibJab.com |
Type of site | Humor |Advertising | Banner ads |
Registration | Optional |
Available in | English, Spanish, Japanese, French, Portuguese, Dutch |
Launched | 1999 |
Current status | Active |
Main Page as of 24 July 2009 |
Evan & Greg Spiridellis at Entertainment Gathering 2010
JibJab is a digital entertainment studio based in Venice, California. Founded in 1999 by Evan and GreggSpiridellis, it was noticed during the 2004 US presidential election when their video of George W. Bush and John Kerry singing "This Land is Your Land" became a hit. The company has 35 employees creating, producing and distributing original content. From comedy videos to Sendables eCards, the company's mission is to "help more people share more laughs than any other company in the history of theworld".
Ending of "This Land"
For the 2004 presidential election, JibJab created a Flash movie entitled This Land, which featured a parody of Woody Guthrie's song "This Land Is Your Land", sung by animated caricatures of George W. Bush and John Kerry.
This animation was an instant hit, and the site was listed number one on Alexa's "Movers and Shakers" list. Thevideo was so popular, it was viewed on every continent (including Antarctica) as well as the International Space Station. The traffic surge forced JibJab's server to be shut down after one day, and the clip was placed on AtomFilms, where it got more than 1 million hits in 24 hours.
After being linked to on thousands of websites, the song was featured several times in the printed media and ontelevision, including NBC Nightly News, Fox News and ABC World News Tonight. On July 26, 2004, the creators appeared on The Tonight Show with Jay Leno.
The Richmond Organization, a music publisher that owns the copyright to Guthrie's tune through its Ludlow Music Unit, threatening legal action. JibJab responded with a lawsuit in a California federal court, claiming the song was protected under afair use exemption for parodies. JibJab and Ludlow Music reached a settlement after JibJab's attorneys unearthed evidence that the song had passed into the public domain in 1973. The terms of the settlement allowed for the continued distribution of This Land. Jim Meskimen voiced almost all the characters.
JibJab made an option to put photographs of people's faces in some animated JibJabvideos, and the option to send them to other people as e-cards or "sendables". This option is included in a video site "Elf Yourself" by OfficeMax, where you upload someone's face and they would be turned into a singing/dancing elf.
The text is a poem or song, written in 2005, it is rhymed to give rhythm to the song. The form may be funny but the message is very serious and an indictment ofcapitalistic greed. Therefore I will focus my commentary on all the oppositions to be found in this document, first in the form, then in the characters, then in the viewpoint.
The use of a light form, such as a song tends to mislead the audience into thinking that the message conveyed will be light too. Indeed, there are quite a number of rhymes (factory and sea, map and crap, me and spree) andassonances ( needs and guaranteed, hypnotized and deprived, grim and Beijing), as well as the leit-motiv of Big Box Mart that all seem meant to give a lively rhythm to a cheerful song.
The use of pronouns is highly revealing: indeed the first person narrative enables the writer to appeal to the reader’s empathy. And the shift from “I” to “he” to shift viewpoints, and to show that the main character...