DIRECT MARKETING PROJECT

CORPORATE FITNESS

TABLE OF CONTENTS

I) Introduction

II) Executive Summary

III) Business Description

IV) Mission and Vision Statement

V) Market Analysis

VI) Customer Analysis

VII) Integrated Marketing Plan

VIII) Budget

I) Introduction

Nowadays for companies to prevent of the illness of their

employees there is no many choices. We are here to propose them

a new alternative at good prices for new companies like for older

ones. We are here to procure and to help people to have a healthier

way of living. Our major targets are the company and the CEO who

are choosing the Corporate Fitness center to be sure that their

employees will not be ill during the year and for their efficiency.

II) Executive Summary

Corporate Fitness is a unique Seattle-based fitness company that serves Seattle-area businesses; by helping them become more productive and lowering their overall costs. Corporate Fitness’ business was created off two simple facts;
1- Healthy employees are more productive than chronically ill employees, and; 2- It costs less to prevent injuries or illnesses, than to treat them after they occur.
At Corporate fitness, we bind together worker productivity directly with the health care issue. Our belief is that many traditional approaches to the current health care crisis are misdirected. Many of these traditional approaches are reactive approaches; that is, that employers wait until after an employee has been stricken with illness or injury, and then pay for the necessary treatments. On the other hand, Corporate Fitness executes a proactive approach; which emphasizes prevention of injuries and illnesses, and the good health promotion of employees.

We believe; that by helping employees change their behavior patterns and takes steps towards healthier lifestyles, Corporate Fitness lowers companies’ health care expenses and raises worker