Brand segmentation in hotels
9034 mots
37 pages
Cornell Hospitality ReportBrand Segmentation in the Hotel and Cruise Industries: Fact or Fiction? by Michael Lynn, Ph.D.
Vol. 7, No 4, February 2007
www.chr.cornell.edu
Advisory Board
James C. Allen, Executive Vice President, Wines, Southern Wine and Spirits of New York Scott Berman, U.S. Advisory Leader, Hospitality and Leisure Practice, PricewaterhouseCoopers Raymond Bickson, Managing Director and Chief Executive Officer, Taj Group of Hotels, Resorts, and Palaces Scott Brodows, Chief Operating Officer, SynXis Corporation Paul Brown, President, Expedia, Inc., Partner Services Group, and President, Expedia North America Linda Canina, Ph.D., Associate Professor and Editor of Cornell Hotel and Restaurant Administration Quarterly, Cornell University Raj Chandnani, Director of Strategic Planning, Wimberly Allison Tong & Goo Joel M. Eisemann, Executive Vice President, Owner and Franchise Services, Marriott International, Inc. Cathy A. Enz, Ph.D., Associate Dean for Industry Research and Affairs, and Louis G. Schaeneman, Jr., Professor of Innovation and Dynamic Management, Cornell University Kevin Fitzpatrick, President, AIG Global Real Estate Investment Corp. Jeffrey A. Horwitz, Co-Chair, Lodging and Gaming Practice of Proskauer Rose LLP Unmesh Joshi, Chairman and Managing Director, Kohinoor Group Jo-Anne Kruse, EVP Human Resources, Travelport Mark V. Lomanno, President, Smith Travel Research Suzanne R. Mellen, Managing Director, HVS International Shane O’Flaherty, VP of Quality Assurance, Mobil Travel Guide Leland C. Pillsbury, Chairman and CEO, The Thayer Group of Companies Janice L. Schnabel, Managing Director, Marsh’s Hospitality Practice Judy A. Siguaw, D.B.A., Dean, Cornell-Nanyang Institute Barbara Talbott, Ph.D., EVP Marketing, Four Seasons Hotels and Resorts Elaine R. Wedral, Ph.D., President, Nestlé R&D Center and Nestlé PTC New Milford
The Robert A. and Jan M. Beck Center at Cornell University
CHR Reports, Volume 7, No. 4 (February 2007)