Grande distribution
2358 mots
10 pages
The difference between the mass market retailing in Morocco and in foreign countriesGeneral introduction…………………………………………………………..2
First part: the sector of the mass market retailing
1- Definition…………………………………………………………………….2
2- History and development…………………………………………………...2
3- The big players in the world………………………………………………..3
4- The big players in morocco…………………………………………………4
Second part: the difference between the mass market retailing in morocco and in foreign countries.
1- The mass market retailing in morocco
* Presentation………………………………………………………………6 * Statistics…………………………………………………………………..7 * Perspectives of development of department stores…………………....10
2- The mass market retailing in foreign countries
* Presentation…………………………………………………………….11 * Statistics………………………………………………………………...11 * Video of the last technologies……………………………………….....14
Conclusion……………………………………………………………………15
Introduction:
In the coming years, the economy will depend essentially on the sector of the mass-market retailing. This last one is, nowadays, in a full evolution and begins to take its weight on the commercial market.
The emerging countries did not find difficulties adapting themselves to this new mode of consumption, since it’s offering a wide and deep assortment in a sophisticated place without forgetting the low prices practised by these hypermarkets. Our curiosity leads us to discover the source of this new phenomenon.
Definition:
The distribution is a set of operations and stages following the function of production, operated by the producer himself or by one or several specialized intermediaries, called distributors.
Therefore, the distribution constitutes the main canal between the producer and the consumer.
It puts in the arrangement of the buyers, that they are final or intermediate consumers, goods or services by offering them a friendly space, the good music and a self-service which