Importance de la communication interne dans une entreprise
in international corporations
Table of Content
| | |
|Introduction………………………………………………………………………… |4 |
| | |
|Chapter 1. | |
|1. Main concepts and theories of internal marketing and communication system… |6 |
| | |
|Internal marketing concept………………………………………….. |6 |
|Communication system within a company…………………………. |22 |
|Cultural aspects of internal communication….…………………...… |34 |
| | |
|Chapter 2. | |
|2. Application of internal communication system in NCC Polska Spółka z o.o. …. |43 |
| | |
|Presentation of NCC Polska Spółka z o.o. ..…………………………..