Innovation management
2365 mots
10 pages
UNIVERSITY OF ECONOMICSBRATISLAVA
Benchmarking application in innovation goal & preliminary price determination
«MP3 players»
CONFAVREUX Elodie, CHARRIER Juliette
Summer semester 2010/11 – 11stapril 2011
In the first part, every MP3 player is introduced, with these functionalities. In the second part, I will determine the order of importance for the parameters of selected products and I used the non-periodical allocation technique to evaluate the weight of importance of the parameters. We implemented the results of the allocation technique to get the «best value» comparison technique. In the last part of my assignment, I determined the product with the poorest performance and set new innovation goals for it and finally I calculated a price for the new product.
Presentation of selected products Apple Ipod Nano, 6th generation
Archos 43 Vision
Sony NWZ S 754
Speedo Aquabeat
Cowon IAudio
Creative Zen X Fi
Philips Vibe SA2VBE16K
Sony NWZ A844
Samsung R’MIX
SanDisk Sansa Fuze
The parameters Storage capacity Screen size Weight (with battery) Battery longevity Height (inches) Width (inches) Depth (inches) Computer port Voice Recording Offered earphones FM station
Paired Comparison Technique | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 1/Storage capacity | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 2/Screen size | 1 | 2 | 3 | 4 | 2 | 2 | 2 | 8 | 2 | 2 | 3/Weight (with battery) | 1 | 3 | 3 | 4 | 3 | 3 | 3 | 8 | 3 | 3 | 4/ Battery longevity (in hours) | 1 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 5/Height | 1 | 2 | 3 | 4 | 5 | 5 | 7 | 8 | 5 | 5 | 6/Width | 1 | 2 | 3 | 4