| 2010 | | Asmatic Advertising Agency
Prepared by student Amjad Fayad |

[A Greener tomorrow] | |

Table of contents

I. Executive summary……………………………………………………………………………….…….2 II. Situation analysis……………….………………………………………………………………….……2 a. Market Summary…………………………………………………………………………….……2 b. Business recap for the past 12 months…………………………………………….……3 III. SOWT analysis………………………………………………………………………………………..…..4 IV. Target Market……………………………………………………………………………………………..5 a. Environmentally couscous consumer…………………………………………….……..5 b. Economically-minded consumer…………………………………………………….…….5 c. Government officials…………………………………………………………………….……..5 d. National Security-minded consumer…………………………………………….………6 e. Universities…………………………………………………………………………………..………6 V. Goals………………………………………………………………………………………………..………..6 VI. Marketing Strategies……………………………………………………………………..…………..6 a. Media……………………………………………………………………………………..……………6 b. Advertising…………………………………………………………………………..………………7 c. Outdoor advertising…………………………………………………………….………………7 d. Website………………………………………………………………………………………………..7 e. Public Relations…………………………………………………………………..……………….7 VII. Implementation Tactics…………………………………………………………….……………….8 VIII. Budget……………………………………………………………………………………..……………….8 IX. Evaluation……………………………………………………………………………….………………..9 X. Conclusion……………………………………………………………………………………………….10

I. Executive Summary

Green, that’s how we'd like the world to be. As an environmental leader, Toyota does more than meet industry standards, we seek to raise them. Along with our partners, we're working toward a future where a wide range of innovative vehicle and fuel technologies and infrastructures converge to create an economically vibrant, mobile society in harmony with the environment. This marketing plan illustrates our market segments and the strategies we are employing to get customers and create a solid revenue