| Outrigger Case | Individual HW1 : Report + appendices |

Table of contents

Strategic initiatives1
Appendix #1 : Outrigger IS components2
Appendix #2 : Critical factors success3
Appendix #3 : Challenges faced by the company 3
Appendix #4 : Strategic impact grid for Outrigger Company4
Appendix #5 : Mobile apps market6
Appendix #6 : Travel market by channel7
Sources8

Information system strategic initiatives
Outrigger hotel resort is a family business in Hawaii and many other countries in Oceania. The company was created in 1963 by Roy C. Kelley. The company has got different services such as hotels, condominiums, and vacation properties. As Outrigger grown fast, the organization has to adapt with new market players and changing environment using strategic methods such as information system implementation. After studying IS of the company in appendix, here are some recommendations about strategic initiatives.
First, I would recommend to the company to invest in a data base provider in order to tackle their lack of monitoring in customer loyalty. This data base would offer the possibility to the company to follow an accurate guest’s history. Companies which have chosen to integrate a software client relationship management saw the improvements.
Indeed, the use of a CRM to manage its client portfolio or its customer database encourages productivity and efficiency. After few researches on the internet and user-reviews, I think Oracle a well-known solution for companies would be suitable for Outrigger’s data base problems.
Second, a formal strategic information system planning: the technical and general managers of the organization have to work collaboratively without decentralization or outsourcing. In my opinion, it is time for the company to host its proper website and manage it from the main office. The internet market is constantly in evolution and decision making about the website, nowadays main tools of holidays booking (see appendix #6