25/01/2010 |

| Services Marketing |

| Services Marketing |

Table of contents Introduction: 3 I- Services: 3 FLOWER OF SERVICE: 6 II- Analyse: 8

III- Challenges and Opportunities: 10

IV- Enhancement: 11

V- BIBLIOGRAPHY: 14

VI- THE DIARY: 15

Introduction:

“Services are deeds, processes and performances provided or coproduced by one entity or person for another entity or person”
(Zeithaml, Bitner, Gremler. 2009: 4)

“SPAR local neighbourhood stores remain the core of the worldwide SPAR business. By offering a comprehensive range of products and services at central locations and with long opening hours SPAR maximises convenience for today's busy consumer and ensures that people on the go can also have a healthy lifestyle.” www.spar.ie/sparireland.html SPAR is considering like a convenience store located near a residential area that is open long hours seven days a week and carries a limited line of high turnover convenience goods.

I- Services:

The core service which SPAR offer is that is a convenience store (small supermarket). It means that, the customer buy in Spar, because it is close to their homes, and this customers hope to find all kind of product there.

When you go into SPAR, you see all products classified for categories; it is very useful for the customer, because normally, the customers of SPAR want to buy as quickly as been possible.

Hot meals and fresh food: all along the day and particularly during break time, you can find in the Spar hot meals and some fresh food that you can eat on place or take away. You can eat for example sandwiches, wedges, salads or chicken wings. It’s a fast way to take food when you have a short break during your working day.
You can also buy fresh food like meat ready to cook or pastas, some fruits and ice creams. You have a large range of choice for chocolates bar, chewing gums and sweets.

Domestic goods: Spar is like a small