Thurday, May 13th 2010

Intended audience: Marketers
TABLE OF CONTENTS

Essay…………………………………………………………………………………………………………p.2-3

Appendice 1………………………………………………………………………………………………p.4

Appendice 2………………………………………………………………………………………………p.5

Bibliography……………………………………………………………………………………………..p.6

TELEVISION vs INTERNET

Internet Marketing: A New Era of Advertising

There was a time where television was the only attraction in the house. The family would eat in front of it and would round up during evening to watch their favourite shows. Television was so popular that it became the number one medium for advertisers also. Surprisingly, a new medium as come out that gives a lot more opportunities to consumers and also for advertisers. This report analyses the different types of mediums for publicity and demonstrates that print marketing is no more the number one medium because we are in the Web Age and no more in the Television Age. The characteristics of Internet, the fast growing of it and quotes from philosophers will be discuss in this essay.

Web marketing is a new way to advertise a product. It has a lot of advantages that television doesn’t necessarily have. The comparison between the benefits of Internet and the benefits of television demonstrates that Internet is much more effective for advertisers. Firstly, web advertising is really not expensive compared to television marketing. The production of the ad and the air time cost a lot of money to company. With Internet, it is easy to post an ad and without paying a lot for it. The cost for a web site (approximately $20 per month) is available for companies who want to promote their own products via their own websites. Banners or short ads before videos are also a possibility for advertisers. Also, “Internet has a further reaching. Internet marketing reaches a larger, more global audience than other forms of marketing, and it does so immediately”. Internet gathers everyone together. You can be in Hong Kong