Advertising

telecommunications industry will adversely affect the group’s market share and revenue growth in the coming years. Strengths Prominent market position Extensive global reach and diversified revenue base Significant brand image Opportunities Growth of mobile advertising Increasing 3G penetration Focus on M2M solutions Mobile money transfer services market Growth of Indian telecom market Weaknesses Legal proceedings Threats Intense competition Regulatory environment Matured markets Strengths Prominent market

God  un cas de force majeure, une catastrophe naturelle addressing machine  une machine à adresser advertisement  une publicité, une annonce advertising  la publicité advertising agency  une agence de publicité advertising department  le service publicité advertising media  les supports publicitaires, les médias advertising, deceptive  la publicité mensongère after-sales service  le service après-vente agenda l'ordre du jour agent  un représentant agent, clearing 

• branding Price mix: • market skimming • market penetration • competitive pricing • promotional pricing • discounts Place mix: • channels of distribution, eg travel agencies, direct sell, internet, Tourist Information Centres Promotion mix: • advertising • public relations • sales promotion • direct marketing • personal selling Assessment This unit is centre assessed and externally moderated. In order to achieve this unit candidates must produce a portfolio of evidence showing that they have

LESIEUR CRISTAL in Morocco to create loyal customers is promotion through organizing events and participating and sponsoring several events. LESIEUR CRISTAL succeeded in making a powerful impact on the consumer’s mind through advertising and public relations. By advertising on billboards on strategic locations. Agribusiness revenues raised by 15.1 % I the first quarter 2008 thanks to the rise in LESIEUR CRISTAL revenues. LESIEUR CRISTAL had an increase of 11% comparing it with the previous year

(select restaurants, specifics stores…). - Benefits of the product are maybe not enough understood by potential customers. Even if it is a quality product, consumers have to be aware of this quality, therefore they have to remain it in their advertising. It is a high price because it is a luxurious product. Luxury is overall based on the quality. - Lake of communication. The main problem is that the product La Grande Dame is not enough famous. Opportunities - Very

change for reasons other than price DEMAND INCREASES IF (MARS BARS) 1. The good or service becomes more popular 2. Increase in advertising on the good or service 3. Other substitute goods (e.g. twix) increase in price 4. Improvement in quality 5. People have larger incomes DEMAND FALLS IF 1. The good or service becomes less popular 2. Decrease in advertising on the good or service 3. Other substitute goods fall in price 4. Fall in quality or a health scare 5. People have smaller incomes

strategy: - Diversify into Growing market - Opportunities lie in our ability to take more solution driven approach to product development. - Continue to upgrade and enhance our core products - Investment in Marketing but advertising only in national level - Develop the sales in Asian market since 2006 and hope to increase the sells in English learning market. - Broaden our OEM (business agreements pursuant to which we develop products, software, and technology

guerre pour Coty jusqu’en 1944. En 1945 il quitte Coty pour devenir le vice président de la Grey Advertising jusqu’en 1949.Son plus gros succes dans cette firme publicitaire a été sa campagne publicitaire pour les magasins Ohrbach dont il fait un nom tres connu, basé sur une publicité créative et pleine d’humour, malgré un petit budget. En 1949 il crée avec un autre vice président  de Grey Advertising Ned Doyle et Maxwell Dane sa propre firme publicitaire la Doyle Dane Bernbach DDB Worlwide. Dane

an act of unfair competition. The discussion is about the character “contra bonos mores”, subject to the interpretation of the judges. However, there is a list of specific acts in the commercial code, from the section 45 to 52: · Misleading advertising ( section 45 ) : Dissemination of information by a competitor about its own or someone else’s business, products or services with the aim of creating misleading perceptions and thus creating an advantage to itself or to another competitor to the

the best way is teaching materials for schools - encouraging to practice safer sex - open minded about the sex life - one night stand 64 / +70 - frequency of sex 109 / +138 / 103 3) facts 4) marketing startegy 5) advertising 3) The spread of AIDS (acquired immuno-deficiency syndrome) is an alarming problem in South Africa with up to 31% of pregnant women found to be HIV infected in 2005 and the infection rate among adults estimated at 20%. The link between HIV, a virus