Advertising

Essay…………………………………………………………………………………………………………p.2-3 Appendice 1………………………………………………………………………………………………p.4 Appendice 2………………………………………………………………………………………………p.5 Bibliography……………………………………………………………………………………………..p.6 TELEVISION vs INTERNET Internet Marketing: A New Era of Advertising There was a time where television was the only attraction in the house. The family would eat in front of it and would round up during evening to watch their favourite shows. Television was so popular that it became the number one medium for advertisers

and Karstadt. PEST: Political: * Federal Republic * A new tax was introduced on spirit-based RTDs in August 2004, at 0.76€ for a 275ml bottle at about 5%. (Euromonitor, 2009b) * Allowed to do alcohol advertising on TV, magazines, radio and posters but forbid advertising on cinema before 6 pm. (Eurocare, 2008) * There is no direct legislation covering the sale of alcoholic drinks via off-trade outlets, with all retail outlets permitted to sell alcoholic drinks. Besides, most urban

commande act of God un cas de force majeure, une catastrophe naturelle addressing machine une machine à adresser advertisement une publicité, une annonce advertising la publicité advertising agency une agence de publicité advertising department le service publicité advertising media les supports publicitaires, les médias advertising, deceptive la publicité mensongère after-sales service le service après-vente agenda l'ordre du jour agent un représentant agent, clearing un agent en douane

products of the world. Pemberton died in 1888 two years after inventing Coke. After his death, a man called Asa Candler bought the recipe for Pemberton’s medicine for the price of 2330$. II) Evolution of Coca Cola In 1892 he began an advertising campaign which was a success. He spent twelve thousand dollars on it. It was worth spending that much money because Coke has been the most popular drink in the USA for more than sixty years. Indeed, Candler applied a real strategy and transformed

............... 31 Sales force size, recruitment, and training ............................................................. 31 Sales force compensation ....................................................................................... 31 Advertising and promotion ........................................................................................ 31 Media used –readers, viewer, listener profiles ....................................................... 32 Media costs ....................

opened duty free shop. However, in China Marlboro can’t rise its selling’s with vending machines, because of the current laws about automatic distribution. Promotion: In order to improve selling, Marlboro proceeds to an important campaign of advertising. But what is very interesting in how Marlboro has to conceive marketing is that the direct ads are very strictly regulated. And so Marlboro has to use complex strategy, like indirect marketing. For instance, Marlboro finances formula one teams

766 (1178) 2,588 (1066) 1,522 -85 4 1,441 Jun-09 7203 (2,995) 4,208 (1237) 2,971 (1125) 1,846 -452 362 1,756 Jun-10 7081 (2,863) 4,218 (1262) 2,956 (1161) 1,795 -322 234 1,707 Net sales Cost of sales Gross margin after logistics costs Advertising &Promotion Contribution after A&P expenses Trading costs and overheads Profit from recurring operations Other operating expenses Other operating income Operating profit 6 Financial Analysis November 9th 2010  Costs over sales Cost

refers them back to their travel agent’s phone number for booking. The trade promotional campaign is supported by consumer advertising on TV, national newspapers, direct mail, online and in cinemas for the first time.  The 3D consumer advertising will run between January-April 2010 in cinemas and will coincide with foyer TV and point of sales displays. The 3D advertising are introduced in cinemas showing James Cameron’s latest release, ‘Avatar’, the first full feature film in 3D. Moreover, to attract

sont les suivants : "Advertising in Britain : Trends and Development" (La publicité en grande-Bretagne : tendances et évolution) - Graham Murdock, University of Leicester, 1982. "Advertising and the Communications Media in Latin America : History, Regulation and Social Effects'' (La publicité et les médias en Amérique latine : histoire, réglementation et répercussions sociales) - Noreene Janus, Instituto Latinoamericano de Estudios Transnacionales, 1982. "A Study on Advertising in India" (Etude sur

Janvier 2012 Orange Advertising Network recherche un(e) Directeur Artistique en charge du « laboratoire créatif » Le groupe France Télécom Orange est l'un des principaux opérateurs de télécommunications dans le monde. Il est au service de 193 millions de clients sur les cinq continents, dont les deux tiers sous la marque Orange. Orange Advertising Network est la régie publicitaire intégrée du groupe France Télécom. Acteur majeur sur le marché de la publicité online sur web, mobile et IP TV en