Benefit Cosmetics

MARY KAY COSMETICS STUDY CASE WRITTEN REPORT | 1. Why has MKC not been as successful as Avon in penetrating international markets? Mary Kay and Avon are two similar companies cosmetic of direct selling in USA. But by 1992, international sales of Mary Kay represent only 11% on the $ 1 billion total, in contrast, Avon products derived over 55% of its $3.6 billion retail sales from international markets in 1992. Why? There are 4 reasons. The first is the strategy

La segmentation : un cadre global ou une nécessité locale ? L'exemple de L'Oréal Benefits of Market Segmentation Process segmentation of the market Types of segmentation Study case: L'Oréal L'Oréal as a company Organization L'Oréal Global Presence Focus on Select Global Players: the direct competitors of L'Oréal in the hair care industry Products Branding Global Image Sales Promotions Segments Targeted Conditioning cream, hair style Pros and Cons of the segmentation strategy of L'Oréal

centré notre analyse sur les produits cosmétiques de la marque Benefit. De ce fait nous traiterons dans un premier point les différents canaux utilisés par la marque, dans une deuxième partie nous analyserons les attentes des consommateurs vis-à-vis des différents canaux pour enfin terminer par une étude des différentes entreprises de distribution et leurs parts de marché en France. O) « Le conte de fée Benefit » « The Benefit Story ou le fabuleux destin de deux jumelles pas comme les autres

established definitively in the USA thanks to its production of sparkling wines. In 1977 Moët-Hennessy made numerous acquisitions in particular in the rosebush, she became the first producer in the world. In 1978, the company purchased Roc, a French cosmetics firm specialized in hypoallergenic make-up. The company also acquired Delbard, a French nursey garden business. The company became a leader on the American market by buying a big distributor in North America, Schieffelin & Company. C. The

France with an outcome of 16,3 billion euros in 2007. (es-tu sure ?) It is the second exporting sector of the French industry in 2008 behind the aeronautics[1]. The French perfume and cosmetic market consists of three big segments: cares (54 % of sales 2008), perfumes (28 %) and make-up (18 %)[2]. The cosmetic market, and more particularly the perfume market is a closed market, dominated by a little number of big firms such as LVMH or L’Oreal. The actors of second ranking represent a small part

Cosmetic’s market A growing market : Since 1990, the world cosmetics market has been growing at twice the rate of the annual global average GNP. It is still growing even in developed countries, thanks to new demands and new markets, but the growth of the cosmetics market is especially important in the emerging countries where the correlation between economic development and consumption of cosmetics is strong. (Size of cosmetics market, 1991: 63.4 billions of dollars and in 2005: 116.7 billions

Definition | Dilemma | Moral principles | Rules developped by societies and accepted by members | Who determines that a moral principle is generally accepted? | Utilitarianism | Effects on overall human well-being | Who determines the majority?Is the benefit assessed over the long or the short term? | Human rights | People have fundamental rights and liberties | What if the decision would protect the rights of some, but breach the rights of others? | Individualism | An act is moral if it protects

care, hair colour and to do abstraction of shampoo (launch it later). They wanted to be recognised and well known among the local cosmetic brands (sales increased by 824% between 1997 and 2003). Have a look at the beginning of the page 5, did not do anything on this part. L’Oréal strategy for expansion into China: Local consumers were not familiar with cosmetics. Before letting l’Oréal enter into their market, Chinese authorities wanted to make sure that L’Oréal would be beneficial for Chinese

founded in 1987. This French holding company consists of over 60 globally celebrated brands in five key sectors in which their products and services are categorically grouped namely Wines & Spirits, Fashion & Leather Goods, Perfumes & Cosmetics, Watches & Jewelry, and Selective Retailing. In their recently publicised revenue report for the third quarter (Q3) this year, LVMH continuously develop and sustain its global market position particularly in Europe, US and Asia in terms of financial

bain et ongulaire, produits cosmétiques Homme, Accessoires pour Cheveux et Accessoires divers. L’entreprise vend de nombreuses marques, qui sont Ahava, Algenist, Aquolina, Arthur et les Minimoys, Azzaro, Balenciaga, Balmain, bareMinerals, Benefit Cosmetics, Berdoues, Biotherm, Biotherm Homme, black'Up, Bliss, Bobbi Brown, Boucheron, Bremenn, Burberry, Burt's Bees, Bvlgari, By Terry, Cacharel, Calvin Klein, Cargo, Carita, Carolina Herrera, Caron, Cartier, Cerruti, CHANEL, Chantal Thomass, Chloé