Brazil

study these forces in the heavy electrical equipment market in which GE is the leading player. Power of buyers In this market the number of buyers is very high, this is explained by two trends. First, developing countries such as China, India and Brazil are in a rapid economic growth and therefore require electrical power equipment. Secondly it's the increasing ecological concern in developed countries which encourage the use of clean and renewable energy. The fact that potential buyers are numerous

plusieurs segments - Kraft Foods : Jacques Vabre Grand-Mère Carte Noire Maxwell - Nestlé : Nescafé Noir Cap Colombie - Sara Lee : Maison du café L’or Brazil Tradition Avec l’arrêt de la croissance sur le secteur les entreprises recherchent et investissent dans des niches (dosettes et café aromatisé…). La concurrence est très virulente il s’agit comme nous l’avons vu ci-dessus de grands groupes qui

barbecue, béarnaise, pepper, Roquefort, shallot Garniture : french fries, gratin dauphinois, green beans, ratatouille, Basmati rice or green salad The meat comes from height different countries (France, Germany, Italy, Spain, Ireland, Holland, Brazil and Argentina) and is certified. The hamburgers are all made with meat coming from the region of Charolles in Burgundy. Desserts Hippopotamus also offers a nice selection of sweets. You will have the choice between some French specialties as

de pays : Afghanistan, I.R. of Albania Algeria Angola Antigua and Barbuda Argentina Armenia Australia Austria Azerbaijan Bahrain Bangladesh Belarus Belgium Benin Bhutan Bolivia Bosnia and Herzegovina Botswana Brazil Bulgaria Burkina Faso Burundi Burundi Cameroon Canada Cape Verde Central African Rep. Chad Chile China,P.R.: Mainland Colombia Comoros Congo, Dem. Rep. of Congo, Republic of Costa Rica Côte d'Ivoire Croatia

http://www.wipo.int/treaties/en/ip/wct/ WIPO Performances and Phonograms Treaty (WPPT) 1996. http://www.wipo.int/treaties/en/ip/wppt/trtdocs_wo034.html WTO TRIPS Agreement. http://www.wto.org/english/docs_e/legal_e/27-trips_04_e.htm#1 Proposal by Brazil, Ecuador and Paraguay, relating to limitations and exceptions: treaty proposed by the World Blind Union (WBU). WIPO SCCR/18/5 25 May 2009 http://www.wipo.int/meetings/en/doc_details.jsp?doc_id=122732 Reports, articles and presentations Consumers International

of posts sacrificed by the consumer . (source ???) In France, every inhabitant buys on average for 205,45 Euros of perfumes, hygiene or beauty per year. [6] This consumption is the 4th strongest to the world, behind the United States, Japan and Brazil. This is a large part of the consumer‘s purchases. ii. Competitive environment [pic] The leadership of some big French groups (L’Oréal, LVMH, etc.) and foreigners (Beiersdorf, Johnson and Johnson, etc.), holders of brands with high name recognition

Badot). MARKETING - 2010-2011-cvdw 33 Souligne l’origine du produit : • Kao Corporation lance Asience® Hair Beautifying Whip Cream and Hair Beautifying Spray : octobre 2006 • FANTA WORLD Thailand Mango ; Jamaica Apple ; Tanzania Exotic ; Brazil ; Hawaii Sud Africa ; China Sokata… MARKETING - 2010-2011-cvdw 34 Ex: Uncle Ben’s MARKETING - 2010-2011-cvdw 35 Ex : Barbie multiethnique MARKETING - 2010-2011-cvdw 36 La praticité ou la qualité du produit Ex: P&G,L’oreal

Unies Bibliographie ❖ http://www.indexmundi.com/fr/faits/2001/bresil/coordonnees_geographiques.html ❖ http://www.tageo.com/index-e-br-mountain-BRA-lg-fr.htm ❖ http://www.americas-fr.com/geographie/bresil.html ❖ http://www.ft.com/reports/brazil-infrastructure-2010 ❖ http://www.prb.org/countries/brazil.aspx ❖ http://www.unicef.org/french/infobycountry/brazil_1914.html ❖ http://www.fundaj.gov.br/tpd/117b.html ❖ http://populationsdumonde.com/fiches-pays/bresil/ ❖ http://www.ibge.gov

concentrations. Dans : Huisman J., Matthijs H.C.P. & Visser P.M. (édit.), Harmful Cyanobacteria. Springer, Berlin, 241p. MAGALHÃES, V.F., R.M. DE SOARES et S.M.F.O AZEVEDO, 2001. Microcystin contamination in fish from the Jacarepagua Lagoon (Rio de Janeiro, Brazil) : ecological implication and human health risk. Toxicon, 39 : 1077-1085. SANTÉ CANADA, 2004. Site internet consulté en novembre 2006 : http://www. hc-sc.gc.ca/ewh-semt/water-eau/drink-potab/cyanobacteria-cyanobacteries_f.html SOARES, R.M., V.F. MAGALHÃES

Messages clés Actions Budget Mesure Objectifs stratégiques 7Séance 4 1. Construction des messagesQuelques chiffres, source : https://lareclame.fr/warc-gunnreport- gunn100-193623 : 2020 Top 10 world’s best creative agencies 1- Almap BBDO, São Paulo, Brazil 2- BBDO, New York, USA 3- Dentsu, Tokyo, Japan 4- adam&eveDDB, London, UK 5- McCann, New York, USA 6- Wieden+Kennedy, Portland, USA 7- Clemenger