Celebrity

construction industry). This complex set of financial and non-financial motives could make football attractive to criminals seeking legitimate social status. What is happening is that the laundered money is being ‘integrated’ and being used to buy celebrity and influence which have a value of their own and provide opportunities for further legal and illegal gains. The criminal is buying an entrance ticket to a social milieu. Football has indeed a long history of investments by private wealthy individuals

Free Press, 999), pp. 30-3.  David Aaker, Managing Brand Equity (New York: Free Press, 99), p. 64. The Center for Hospitality Research • Cornell University Exhibit 1 cruise lines and hotel brands studied cruise Lines Carnival Celebrity Holland America Norwegian Princess Royal Caribbean economy hotels Comfort Days EconoLodge Motel 6 Red Roof Super 8 Sleep Inn Travelodge mid-Level hotels Best Western Comfort Comfort Suites Country Inn Courtyard Fairfield Holiday Inn Holiday

navires de croisières Compagnie de croisière Carnival Cruise Lines Princess Cruises Costa Cruise Lines Holland America Line Cunard Line, LTD Seabourn Cruise Line P&O Cruises AIDA Ibero Cruises Ocean Village1 Total groupe Carnival Royal Carribean Celebrity Cruises Azamara Pullmantur CDF Total groupe Royal Carribean Norwegian Cruise Line2 /Star MSC Cruises Louis Cruise Lines Thomson Hurtigruten Fred Olsen Cruise Lines Disney Cruise Line Regent Seven Seas Cruises2 Oceania Cruises, Inc. Crystal Cruise

Implications for Cognition, Emotion and Motivation,"Psychology Review, 98, 224-53. and Elissa Wurf (1987), "The Dynamic Self-Concept:A Annual Review of PsycholoSocial Psychological Perspective," gy, 38 (2), 299-337. McCracken,Grant (1989), "Who Is the Celebrity Endorser?CulturalFoundationsof the EndorsementProcess,"Journalof Consumer Research, 16 (3), 310-21. JOURNAL OF MARKETINGRESEARCH, AUGUST 1997 of McCrae,RobertR. and PaulT. Costa, Jr.(1989), "The Structure InterpersonalTraits: Wiggins's Circumplex

“The Match-Up Hypothesis: Physical Attractiveness, Expertise, and the Role of Fit on Brand Attitude, Purchase Intent and Brand Beliefs,” JA, 29 (3), 1-14. Till, Brian D. and Terence A. Shimp (1998), “Endorsers In Advertising: The Case of Negative Celebrity Information,” JA, 27 (Spring), 67-82. Toncar, Mark and James Munch (2001), “Consumer Responses to Tropes in Print Advertising,” JA, 30 (1), 55-65. Tripp, Carolyn, Thomas D. Jensen, and Les Carlson (1994), “The Effects of Multiple Product Endorsements

involves noteworthy speakers and unique tours. Another example of meeting the self-actualization needs of tourists would be for a city known for its world-class Italian restaurants to host a yearly event that includes cooking lessons from local celebrity chefs. Self-actualization also includes the need to do good for others. Tourism marketers should consider hosting special events for tourists that also have an altruistic purpose. Volunteering with special-needs groups, helping to restore homes,

star – singer – stage – performance – filmmaker – director (adj.) : glamorous – popular – glittering – fake – artificial (exp.) : in the public eye – in the limelight ● Le succès (n.) : success – fame – rise – fulfilment – achievement – celebrity (adj.) : successful – money-making – dominating – talented – gifted – well-known (v.) : manage (exp.) : succeed in life – climb (up) the social ladder – make it to the top BORDAS/SEJER – La photocopie non autorisée est un délit. ● ●

efficace. a) L’ethnomarketing b) Le marketing ethnique c) Trademarketing d) marketing societal e) Marketing social (ethique) f) Geomarketing g) Benchmarking h) Marketing relationnel i) Marketing personnalisé j) Marketing experientiel k) Celebrity marketing l) E‐marketing m) Le marketing vert A. L’ethnomarketing A ne pas confondre avec le marketing ethnique! C’est une méthode utilisée par les marketeurs pour étudier le consommateur. Vivre avec le consommateur et apprendre à le connaitre

industry – star – singer – stage – performance – filmmaker – director (adj.) : glamorous – popular – glittering – fake – artificial (exp.) : in the public eye – in the limelight Le succès (n.) : success – fame – rise – fulfilment – achievement – celebrity (adj.) : successful – money-making – dominating – talented – gifted – well-known (v.) : manage (exp.) : succeed in life – climb (up) the social ladder – make it to the top ● BORDAS/SEJER – La photocopie non autorisée est un délit. ● Les

coffee in stores as opposed to Europeans who drink coffee home in familial environments. Therefore, Nespresso has opened 40 luxury stores in United States of America in only 3years. - The American population is very much influenced by the cult of celebrity therefore Nespresso is trying to build an image around it. For example stars such as Tom Chambers declared in an interview: “I love my coffee, and I found this site called Nespresso, which does these tiny little capsules of coffee for my machine