Ethics

Marketing 2 27/03/14 Principes de Marketing, Gary Armstrong & Philip Hotler, Emmanuel le Nagard-Assayan & Thierry Larvinois, 8eme edition, Pearson edition, 39€ I- The main management issues in 2014 1- Substainable Development 2- Ethics 3- Coporate Social Responsibility a. R.S –> social ; employés -> Sociétale, sociétale, « stakehorlders » 4- Innovation 5- Quality 6- Norms 7- Brand ISO -> International Standard Organization ISO 9 000 et 9 001 II- Les grands changements à venir dans le monde

mais sur un plan d'égalité (cf. supra). T. Woo a développé certaines de ces idées en 1998 dans un article sur les rapports entre confucianisme et féminisme (cf. "Confucianism and Feminism"). Li Chenyang ("The Confucian Concept of Jen and the Feminist Ethics of Care") souligne pour sa part les convergences entre éthique confucianiste et éthique féministe, notamment dans les dimensions d'entraide. L'idée confucianiste, selon laquelle les principes éthiques ne sont pas des valeurs abstraites mais doivent

confère son sens. On a pu qualifier une telle sagesse de « cosmopolite » : « an overall harmony between the order of the heavens (the cosmos) and the order of human affairs (the polis) » (On the moral nature of the universe, Theology, Cosmology and Ethics. Nancy Murphy and George F.R. Ellis, Fortress Press, Mineapolis, 1996, p.6). Mais c'est le terme de spiritualité qui semble le mieux lui correspondre. Une spiritualité qui soit adaptée à la modernité est d'une rare difficulté. Historiquement, au fur

d’une énonciation souvent répétée «is committed to conducting its business in accordance with the applicable laws and regulations of the countries in which RIM operates and in accordance with internationally recognized industry standards of business ethics and social and environmental responsibility »; par cette allégation la firme reconnait implicitement qu’elle sous-traite dans des pays étrangers une partie de sa supply chain et qu’elle se remet aux autorités compétentes afin de déterminer les conditions

researcher. Problems with overt observation include: • Observer effect, where the behaviour of those under study may alter due to the presence of the researcher. Advantages of the use of overt observation include: • the avoidance of problems of ethics in that the group are aware of the researcher's role. • the group is being observed in its 'natural setting'. • data may also be openly recorded. • problems of 'going native' are avoided. One famous example of covert participant observation

entreprises, un projet européen en panne », Sociologie du travail, n°spécial L’Europe sociale, n°4, vol.51, 2009 Lutz Preussn 2008: “A reluctant stakeholder? On the perception of corporate social responsibility among European trade unions”, Business Ethics: A European Review Volume 17 Number 2 April 2008 Rainald Thannisch 2013:“ Offenlegung von nicht-finanziellen Informationen durch Unternehmen“, Arbeit und Recht ISSN 0003-7648 7-8/2013, 61. Jahrgang. Résolution CES sur la responsabilité sociale de

products in their movies, shows… -Expansion of the brand throughout the world: Macau, Autralia… d) Threats: The brand has got problems of ethic image: -The French book about the Vuitton family tells how members of the Vuitton family helped actively the government led by Mr Petain during his collaboration with the Nazis. It gives a very negative ethic image for the brand. -Campaigners of animal rights had a noisy protest about Louis Vuitton which would have put real fur in its decoration and

explain one thougs very important men take more and more care of themselves. Loreal responds at needs of men who are hedoniste. The target is clear, it is urban men who are extremely well informed about cosmetics and who they want take care of him. Ethics’ adaptation For sometime, Loreal knows the important to offer at the different people around the world, products that correspond at the particular of these ethnics. About skin, hair and all components of people. Also loreal would touch a maximun

interesting notion is how all of these aspects are interconnected, all of which contribute to the cultural maintenance of the Amish society. Truly, their determination to preserve what they believe in is admirable. References BBC (2009). Religion and Ethics-Christianity: The Amish. Retrieved from http://www.bbc.co.uk/religion/religions/christianity/subdivisions/amish_1.shtml Crowley, W. K. (1978). Old Order Amish Settlement: Diffusion and Growth. Annals of the Association of American Geographers

some countries based on cultural different understanding, most reactions –positive or negative- were based on the used images themselves and in every country there are people reject and people that support this kind of advertisement. B- Benetton ethics Benetton focused largely on its logo and products in its ads. Oliviero Toscani, advertisements photographer who headed Benetton advertising department, hired by Luciano, at the beginning was very conventional. It is after with Luciano that they decided