Fast Food And Slow Food

Standard level PaPer 1 Monday 17 May 2010 (afternoon) 45 minutes INSTRUCTIONS TO CANDIDATES • Do not open this examination paper until instructed to do so. • Answer all the questions. • For each question, choose the answer you consider to be the best and indicate your choice on the answer sheet provided. 2210-6016 15 pages © International Baccalaureate Organization 2010 – 2 – 1. What does a small standard deviation signify? A. B. C. D. The data is not correlated. The data is

of fast food because of his sandwiches with high price, high quality and high value. My purpose is to launch a new Lina’s store in Switzerland ! I will start by explaining the company and the process of running it. Secondly, I will explain how to export the project, give a quick analysis of the Swiss market and its connection with our futur brand identity. Then the procedures and different details concerning the actual launching of the shop will be treated. Comments about finance and promotion

Le marché mondial 1.3 Un marché national solide 1.4 La cyclicité du marché 1.5 Le secteur de la restauration rapide est durement impacté par la crise sanitaire ANALYSE DE LA DEMANDE 2.1 Les Français, des consommateurs atypiques mais amateurs de fast-food 2.2 L'augmentation de la consommation française 2.3 Des disparités régionales 2.5 Les enseignes de restauration rapide préférées des Français STRUCTURE DU MARCHÉ 3.1 Spéci�cités de la chaîne de production 3.2 Un nombre croissant d’acteurs sur le

obesity. Some reasons include: | |Lack of neighborhood sidewalks and safe places for recreation. Not having area parks, trails, sidewalks, and affordable gyms | |makes it hard for people to be physically active. | |Work schedules. People often say that they don't have time to be physically active because of long work hours and time spent | |commuting.

culture p.7 4. Cross-cultural analysis p.8 5. Social and cultural factors effects on consumer behavior p.10 6. Marketing communications p.15 6.1 Advertising p.17 7. Market Entry Strategy p.18 8. Conclusion p.21 9. Bibliography p.22 1. EXECUTIVE SUMMARY The purpose of this report is to analyze France as an opportunity for Taco Bell to develop its activity in this country and how this company will be able to conquer this market. In order to manage

La stratégie mondiale de McDonald’s1 FRANCIS MCCOLLUM FEELEY Université de Strasbourg II This article describes four aspects of McDonald’s phenomenal rise in the American fast-food industry after the Second World War: (1) its unique franchise system; (2) its aggressive marketing techniques; (3) its labor relations; and (4) its public relations. In conclusion the author evaluates the consequences of its rapid international expansion in the period of neoliberalism. « Tu es ce que tu manges.

Marketing planning organization and control MK0901A [pic] [pic] Devise and justify a marketing plan for Tesco which would improve their profitability. Learning Outcomes: 1. Explain concepts, influences and decisions relevant to marketing planning; 2. Evaluate a range of information sources to produce a balanced and coherent academic argument within the context of marketing planning. Assessment criteria: • Focus - the extent to which you interpreted correctly and concentrated on the requirements

se développe également à travers le « slow-food ». Enfin les golfs français se dotent d’une nouvelle chartre environnement, en 2010. Plus généralement, Beeluxe, un label Bien-être, éthique et écologique, est créée en 2009 et spécifique au secteur. Enfin, la dernière réorganisation éco-responsable porte sur la distribution. Les boutiques éco-responsables obtiennent pignon sur rue (La mode a du sens aux Galeries Lafayettes ou la boutique multimarque Dalia and Rose) et la vente en ligne dans les secteurs

“The service encounter: diagnosing favorable and unfavorable incidents” By Mary Jo Bitner, Bernard H. Booms & Mary Stanfield Tetreault. a. introduction This article, extracted from the Journal of Marketing of January 1990, was written by Mary Jo Bitner, Bernard H. Booms and Mary Stanfield Tetreault. Starting from the fact that the observable service quality seems to be declining, the authors tried to identify particular events causing customers to distinguish satisfactory from dissatisfactory

verrons la culture occidentale en fonction de son histoire religieuse, de son développement économique et plus particulièrement le cas de la gastronomie française. Ensuite traiterons du cas américain en nous intéressant plus précisément au phénomène des fast-foods et de la malbouffe entrainant l‘obésité. Enfin en troisième partie nous ferons une introduction à la culture alimentaire japonaise, leur façon unique de travailler les aliments et leurs règles comportementales à table. I - Europe 1)