In the Mood

Abstract The aim of this article is to understand the impact of a brand name change on the attitude towards the product. For this, the risks and opportunities of a brand name change for the firm are presented. Then, based on the researches in the areas of brand extension and co-branding, some variables that can explain the evaluation of a brand name change by the consumers are proposed. The empirical study shows that the similarity between the two brands that successively sign the product has

John F. Kennedy was assassinated in Dallas, Texas. This marked the turning of the American National Security State apparatus against its own leadership. After having overthrown, assassinated leaders, and orchestrated coups around the world, the moment its growing power was threatened by the civilian leadership in America, the apparatus of empire came home to roost.     The “Secret Government” and the Bay of Pigs   In January of 1959, the Cuban Revolution ousted the military strong man and American-ally

EXPRESS A POINT OF VIEW In my view, in my opinion, to my mind ... : à mon avis .... Exemple -- I believe/think ... : Je crois/pense ... Exemple : I think you are wrong. Je pense que tu as tort. I feel that/I have the feeling that ... : J'ai le sentiment que ... Exemple : I have the feeling that he doesn't work. J'ai le sentiment qu'il ne travaille pas. I am in favour of ... : Je suis en faveur de/Je suis pour ... Exemple -- I am opposed to ... : Je suis opposé à/ Je suis contre ... Exemple

International | 1927-2007 Marriott, l’histoire d’une réussite Marriott, a success story marriott_histor…ditorial_fr.qxd 11.05.2007 10:02 Uhr Seite 2 Editorial The Spirit to Serve 80 ans au service de nos clients J. W. « Bill » Marriott Jr., Président et CEO de Marriott International Inc. J. W. ‘Bill’ Marriott Jr., is chairman of the board and chief executive officer of Marriott International Inc. Marriott International célèbre cette année deux anniversaires-clés : 80 ans d’existence et 50 ans

Study of the incipit of Sarah Kane’s Crave. Crave is Sarah Kane’s penultimate play, which was published in 1998. In this play, four characters, respectively named C, M, B and A, are delivering to the audience what we could name utterances. Are they communicating? Is there a kind of logic after all in the play? The first reading of the play is really challenging, first because it is really hard to distinguish who is speaking, as initials do not help us to recognize the characters and give them

Les évadés (1994) | 987,507 | 2. | 9.2 | Le parrain (1972) | 700,110 | 3. | 9.0 | Le parrain, 2ème partie (1974) | 452,648 | 4. | 8.9 | Pulp Fiction (1994) | 767,825 | 5. | 8.9 | Le bon, la brute et le truand (1966) | 298,664 | 6. | 8.9 | The Dark Knight: Le Chevalier noir (2008) | 962,049 | 7. | 8.9 | 12 hommes en colère (1957) | 242,685 | 8. | 8.9 | La liste de Schindler (1993) | 504,939 | 9. | 8.8 | Le seigneur des anneaux - Le retour du roi (2003) | 704,176 | 10. | 8.8 | Fight

Born To Be Alive Emile & Image - Les Demons de Minuit MC Hammer - U Can't Touch This Bucketheads - The Bomb Indochine - L'aventurier Début de Soirée - Nuit de Folie The Full Monty club remixxx Viens Danser de Gilbert Montagne -Born to be alive de P Hernandez -YMCA/ IN the Navy / Macho man des Village Peoplee -Saxo de Laurent Wolf -Calabria de Rune -Gimme the night de George Benson -Just a little more love ou love don't let me go d Guetta... -King of my Castle

segmentation de EZZY se pose d’abord sur les jeunes (15 à 25 ans) pour faire une boisson dynamique et sensibiliser d’abord les adolescents et étudiants. Géographiquement il se place sur le marché français avant tout avec un avantage qui est le « made in France ». Pour être plus précis c’est d’abord sur la région paca et pendant une période saisonnière que ces produits sont vendus en conséquence des vacances et donc de recherche de relaxation mais aussi par rapport au fait que la chaleur donne soif

14 Revue de Tourisme - The Tourist Review - Zeitschrift für Fremdenverkehr 4/1995 TOURISM AND CULTURAL IDENTITY TOURISME ET IDENTITE CULTURELLE TOURISMUS UND KULTURELLE IDENTITÄT CULTURAL IDENTITY Hansruedi Müller and Marion Thiem, Berne (Switzerland) Abstract This article risks the attempt to move the discussion of culture and tourism onto a broader basis. It replaces a rigid conception of culture with a dynamic model and starts from a framing premise of empathy rather than cultural pessimism

been defined in various ways. A well-known anthropological consensus definition runs as follows “Culture consists in patterned ways of thinking, feeling and reacting, acquired and transmitted mainly by symbols, constituting the distinctive achievements of human groups, including their embodiments in artefacts; the essential core of culture consists of traditional […] ideas and especially their attached values”. (1) According to Geert Hofstede, culture could be defined “as the interactive aggregate