Made in Europe

2. Strategy: 2 3. Tools 2 3.1 Analysis of some adverts & messages 2 4-The constraints 2 1-Objectifs The company was originally set up in 1994. As a low-cost airline, looking to undercut traditional carriers such as British Airways, it needed to create a lean operation. To achieve this, Haji-Ioannou decided on a single sales channel in order to survive. He chose the phone. At the time this was pioneering, but the owner was encouraged by companies such as Direct Line insurance, and the

optimize the infrastructures in order to have a production more efficient. Of course, they are also looking for new technologies that will be more economic and/or be more close to their clients’ needs. For instance in France, the clever use of technologies allows the electric production to be, for 95 per cent of it, not dependant of the hydrocarbons. Outside the firm EDF is the first producer of nuclear energy over the world. They are well implanted in Europe and they invest for a long term

websites where we found more information. To make sure their reliability we compared the figures, thesis, surveys and articles from one site to another one. Our priorities were to gather further information and respect the plan required. That’s why we made a detailed plan to highlight the main elements. Moreover, we took care to consult economic and classical theories to analyze the firm and use specific terms. We tried to provide quality information and hoped it will be equal to your expectations.

Sibert Cather was born in Back Creek Valley, Virginia, December 7, 1873. She is noted as one of America’s finest novelists of the early 20th Century. Willa Cather died April 24, 1947. Willa was the first child of Charles and Mary Cather. Willa had two brothers and a sister. Willa’s father was a deputy Sheriff in Virginia. At the age of nine, Cather’s family moved to Nebraska. Willa enjoyed horseback riding and seemed to be quite the tomboy. During her life, she took enjoyment in many careers. Willa

Volkswagen Brand in China Weiming Soh Executive Vice President of Volkswagen Group China Sales and Marketing Page 1 Volkswagen Brand China Investor Conference 2010 in Beijing Sales Performance and Outlook Marketing Campaigns and New Model Launch Network Strategy Training Strategy and Customer Satisfaction Programs BlueMotionTechnologies and Think Blue Campaign Page 2 China has been the key region for the Volkswagen Brand worldwide for decades Regional distribution of deliveries

3 Nissan’s Breakdown 4 Situation in late 1990s 4 The Renault-Nissan Alliance 5 Carlos Ghosn: The Key Man of Success 6 Carlos Ghosn background 6 Carlos Ghosn personality 7 The Carlos Ghosn way of doing 7 How Carlos Ghosn saved Nissan 9 In 2005, Carlos Ghosn is both CEO of Nissan and Renault 10 Nissan today 10 Possible questions 12 Historical Background Short term of Nihon Sangyo, meaning Japanese industry, Nissan is one of the biggest car company in Asia. This huge group is the result

glorieuses (1945 – 1973). Les post-chocs pétroliers. Les 90’s à nos jours. L’histoire contemporaine: *Les trente glorieuses: *Implantation de filiales américaines en Europe dans le cadre du plan Marshall. *Transfert progressif de la démarche Marketing américaine aux entreprises Européennes. *La position d’anti-marketing, le « made in » et les avantages acquis. L’histoire contemporaine: *Les post-chocs pétroliers 73 & 79. *L’âpreté de la concurrence internationale: résultat de cette crise. *Prise de

: The name of our new business will be “Objective France” because it will be a travel agency specialized in travel to France and in which we will propose only travel to France. What is the format we have chosen ? It will be a partnership between Anaïs Goutte and Anne-Louise Roman because a partnership is a business in which the partners share profits and losses that is to say in which the partners share the liability. Moreover as between 2 and 50 people may run a partnership and every

country-of-origin on foreign brand names in the Indian market Neelam Kinra Indian Institute of Management, Lucknow, India Abstract Purpose – To investigate consumer attitudes in India towards local and foreign brand names, against a background of increasing prevalence of foreign brand names and stereotypes of countries of origin covering the range from positive to negative. Design/methodology/approach – A structured questionnaire administered face-to-face to 112 consumers in the city of Lucknow. Attitudes

dynamiques historiques de l'"économie-monde" Centré sur l'Europe et la méditerranée Les espaces les plus actifs sont les villes marchandes, les citées Etats (Mer du Nord, Baltique, La Hanse [confédération de villes marchandes, comprend Lübeck], Europe Méditerranéenne [cités Etats Italiennes], ...) ou se sont développés en toute liberté tout ce qui est échanges économique, capitalisme, ... Grand désenclavement planétaire du XVI éme siècle, on voit les centres de gravité se déplacer. Au XVéme, Venise