Message in a Bottle

UNE BOUTEILLE A LA MER DE GAZA Le mercredi 8 février 2012, est sorti le film « une bouteille à la mer de Gaza », de Valérie Zenatti. Je suis donc allez le voir, après avoir lu le livre, sorti, lui en 2005. Après l'avoir donc vu et lu, j'ai fait un rapport « texte-image » ou bien « livre-film ». J'ai trouvé pleins de différence entre ces deux. * En un 1er temps tous les personnages du livre ne sont pas apparu dans le film. * Le correspondant de Tal, Naïm, n'apprend pas le français dans

Fantastique San Francisco, ​ É​ tats-Unis France 250 ​ à​ peu pr​ è​ s   L'endroit où se passe l'action est à San Francisco en 2000 dans l'état de Californie aux États-Unis. Cette ville a été fondée en 1776. Elle a eu un grand démarquage dans la période de la ruée vers l'or car en Californie on a découvert une richesse dans le sol. Ce lieu est très connu pour de nombreuses raisons: le Golden Gate, l'ancienne prison d'Alcatraz (île située à côté) ou le quartier de Fisherman's Wharf avec son port

Awareness To promote our message, we decided to use the tools which are the most attractive for the students. The use of Internet is obviously one of the important elements of our marketing campaign. The advertisement will permit us to spread our message in the university. What we are going to set up for the advertisement is: mailing, billboards and stickers. We also want to install stands in many parts in the university to talk about our campaign and to have a real contact with the students

have the following objectives: * Obtain new customers and increase sales * Raise customer awareness * Assist in the launch of new flavors The campaign will mainly focus on four axes: national cables ads, radio spots, magazines, and local newspaper. These four axes will be also completed with interactive messages through sponsorship, “street actions” marketing, and a distribution agreement through Starbucks. The geographic selection for the setting of this campaign will be focused on

Strategic Brand Management Nowadays, marketing trends are changing every day as the new technology becomes more and more important and present in our lives. Companies have to be smart and make the right choices to allocate their marketing budget in different ways they used to do it until now. Obviously, companies are using different strategies from each other even if they are targeting the same market: automobile, soft drinks, clothes… the main objectives remain the same: Having the biggest impact

close) or the unhallowed use of a protected intellectual propriety. This important problem concerns a lot of sectors and involves many heavy and negative consequences. In the past, we talked of counterfeiting especially in luxury (jewelry, haute couture, perfumes, cosmetics,…), but today, it is widen to toys, clothes, medicines, food and beverage, domestic appliance, video games,… In this report, we are going to focus on the perfume counterfeiting. The counterfeiting in this case is about the extern

1886 by John Styth Pemberton in Jacob’s Pharmacy in Atlanta, Georgia. At the beginning, Coca Cola was a remedy to cure many diseases like headache and bellyache. To make this product, Pemberton created a perfumed liquid, its color was caramel. The mixture was combined with carbonated water and tested by customers who were all agreed: this new drink was special and sole. So Coca Cola was born. Then, Frank Robinson, an excellent penmanship, wrote the famous Coca-Cola logo in unique scrip. First, the soft

most consummated soda in the world since its creation, even though, at first, it was just a simple remedy against headaches and stomach pains. Indeed, more than one billion bottles are sold every day. On the other hand, Coca-Cola has become one of the symbols of the United States and the “American way of life”. The Coca-Cola Company, established in 1887, gave the impression of a drink in full harmony with the joy and the liberty, which is usually showed in commercials. In more than 120 years, the

Poinsard Thomas International Marketing – Fall 2010 1st Assignment A Short explanation about International Marketing : International marketing is essential that any company that wants to create, maintain or expand its customer base outside its domestic market. Whether domestic or international marketing remains identical to its foundations and objectives. The fundamental difference lies in the complexity of the environment to manage. For the same product, the contexts of market may

sweet alcoholic beverages served in small bottles also known as Flavoured Alcoholic Beverages (FABs), or Ready to Drink (RTDs). They were introduced in 1995 in the UK with the launch of Britain’s first alcopop drink called Hooch. The success of Hooch soon stimulated the introduction of other brands such as Smirnoff Ice, Red Square, Archers Aqua, Bacardi Breezer, WKD and Vodka Reef. (Thomson and Boyd, 2009,pp.1) Nowadays, the United Kingdom is the largest FABs market in Europe, worth $2.9 billion. Some