Pest Analysis Morocco

a well known company with a very good reputation. The company develops different varieties of product. In Marketing terms these products are considered as FMCG (Fast Moving Consumer Good). In this Project we are going to define the soap market in Morocco and evaluate if there is an opportunity for a new personal care product: Protex (antibacterial soap). The plan is to introduce a new soap to contribute to consumer safety through hygiene. By introducing Protex the company tries to increase its

Zafack Joseph ENTOMOLOGIE : LES ACRIDIENS SE DÉVOILENT . . . . . . . . . . . . . . . . . . . . . . . . .6 FORECAST UNTIL MID-JULY 2009 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7 ANALYSE SCIENTIFIQUE/SCIENTIFIC ANALYSIS PHYTOSANITARY ISSUES IN AFRICA: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .8 LUTTE INTEGREE CONTRE LES MALADIES ET RAVAGEURS : . . . . . . . . . . . . . . . . .11 Rédacteur en Chef/Editor in Chief Claude TENKEU Traduction/Translation

Strategy Marketing Final ASSIGNMENT Content: Executive Summary 3 Introduction: 4 Caroll’s Introduction: 5 Caroll’s Analysis: 6 The Value Chain Analysis: 6 The 3V’s Analyze: 6 Porter’s Five Forces: 7 Ansoff Matrix: 9 SWOT analysis: 10 Caroll positioning matrix: 10 Boston Box matrix: 11 The Chinese market: 12 P.E.S.T: 12 The Strategy to sell in China: 13 Recommendations: 15 Conclusion : 16 Bibliography: 17 Executive

of an internationalisation. The environment group includes the international industry structure, the degree of internationalisation of the market and the host country facts (market potential, competition, psychic/geographic distance…). Next to the analysis of the tow first groups, we are faced to the international market segmentation, which implies the international market selection. Next to the previous ideas, we are now focusing on international market identification. This market identification

This profile is a licensed product and is not to be photocopied 0164 - 0810 - 2009 Page 2 CONTENTS TABLE OF CONTENTS EXECUTIVE SUMMARY MARKET OVERVIEW Market definition Research highlights Market analysis MARKET VALUE MARKET SEGMENTATION I MARKET SEGMENTATION II FIVE FORCES ANALYSIS Summary Buyer power Supplier power New entrants Substitutes Rivalry LEADING COMPANIES Bayer AG Adolfo Dominguez Industria de Diseño Textil, S.A. Devanlay SA MARKET FORECASTS Market value forecast MACROECONOMIC

market in china” Table of contents I- Executive summary II- Situation analysis in China 1- Environmental factors 2- The textile market in China 3- Chinese customer habits 4- Category factors (Porter’s five forces model) III- Company analysis 1- Mission statement 2- Company background 3- Competitive analysis IV- Marketing strategy 1- Target markets 2- Product

. . . . . . . 7 3.1.2 Phytosanitary requirements at the intry into the EU . . . . . . . . . . . . . . . . . . . . . 7 3.1.3 Protected zones . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 3.1.4 Pest list and specific requirements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 3.1.5 Contamination during transport to the EU . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 Hygiene requirements . . . . . . . .

Comité de taxonomie des mollicutes de l’«International Organization for Mycoplasmology (IOM)». Les principaux caractères des phytoplasmes permettant leur classification au sein des bactéries et des virus sont décrits. La méthode PAUP (Phylogenetic analysis using parcimony) a été appliquée à la fraction 16S et à l’espaceur intergénique 16S-23S de l’ADN ribosomique afin d’établir la position phylogénétique des phytoplasmes parmi les bactéries. Ultérieurement, des tentatives de classification des différentes

optimize turnover and enhance the brand image by unbeatable price of the department. This present report is interested in making a marketing diagnosis of the bread- viennoiserie department, using many tools, such as the SWOT analysis, the BCG matrix, the PESTEL analysis... in order to recruit and retain new customers, this to respond to the problem that revolves around freshness, quality of service and availability of products in the department. The quality of service is measured using the SERVQUAL

international. _ _ Mots clés : Certification, GlobalGAP, TNC, Agriculture biologique, analyse économique, Tomate ronde, Tomate cerise, tomate en grappes, Souss Massa, Maroc. ~ ii ~ SUMMARY The present study aims at undertaking an economic analysis of the sector of early tomatoes from GlobalGAP certified systems, Tesco Nurture’s Choice and Organic Farming and highlighting the economic benefits of each certificate in comparison with the conventional system. The study covers three types of tomato: