Research

BLOT Laure DAVID Anne-Cécile Gauffroy Juliette GACHE Clélia SECTOR RESEARCH PROJECT Introduction For our Sector Research Project we had to choose two companies in the same industry. We wanted to choose a sector concerning us as customers. That’s why we have chosen cosmetics. But the two companies need to be different enough in order to be compared clearly. That’s why we thought about L’Oreal and Chanel. Even if they sell the same kind of products, they don’t concern the same customers

II – the research of love 1. Love analysis and behavior analysis. Love is a feeling that may be characterized by passion and caring and by intimacy and commitment. There are different Types of love: a. Eros love: focuses on beauty and sexuality, sometimes to the exclusion of other qualities. b. Ludus love: is seen as a game and focuses on entertainment and excitement. c. Storge love: is a kind of companionship, peaceful and slow. d. Pragma love: is practical and traditional. e.

online: 2009). This decision will have knock on effects on the customers and their reaction toward it. This research will investigate the possible customers’ reactions and their behaviours toward this increase it fees. It will look at the different kinds of customers within the airline industry. Literature review Ryanair is increasing the fees on the customers; therefore the research will include sources which contain useful information about the consumer satisfaction and behaviour in general

 CHALLENGE BELGACOM : DESK RESEARCH 2012 – 2013 TABLE DES MATIERES I. INTRODUCTION 3 II. BELGACOM 3 III. DIFFERENTS PACKS BELGACOM 4 IV. QUELQUES CHIFFRES 4 V. HISTORIQUE DU GROUPE BELGACOM 5 VI. PROXIMUS 6 VII. SWOT 6 VIII. CIBLE : LES NEST LEAVERS 6 IX. CONCURRENCE 7 A. LES CONCURRENTS SUR UN SEUL SECTEUR 7 1. KPN BELGIUM 7 2. BASE

notamment deux articles importants avec Hirschman dans le Journal du Consumer Research et dans le Journal du Marketing, en 1981. L'article qu'on explique ici n'est pas si récent puisqu'il date de 1987. Pourtant, 23 ans plus tard, la thèse développée par Holbrook reste intéressante et sûrement valable. Dès le début, l'auteur évoque le problème d'identité dont souffrent, à l'époque de l'article, le Journal du Consumer Research ainsi que le champ du C.R. intrinsèquement. En effet, ce journal influent

Le Dilemme du directeur Demers Jean Demers, directeur du Service Design de l’organisation dans une entreprise manufacturière, rencontre en novembre 1990 des difficultés quant à l’organisation de son département. En effet, son département consistait à conseiller les gestionnaires et les assister lors de l’élaboration des structures administratives ainsi que la description des postes de travail. Son service se constituait principalement de deux types d’analystes, les expérimentés et juniors, qui

IS THE FUTURE?…………………………………………………… … CR PERCEPTION INDICES…………………………………………………… A COMPASS TO GUIDE YOU………………………………………………… RESEARCH & COMMUNICATION…………………………………………… SOURCES OF INFORMATION………………………………………………… 5 6 8 10 12 24 32 38 42 50 54 58 63 A World in Trust - Leadership and Corporate Responsibility © Echo Research and International Business Leaders Forum 3 Echo Research and the International Business Leaders Forum (IBLF) have partnered to produce this contribution to a better understanding

1. Market research 1. Market back ground research 1.1.1whole: Trend of man’s wear, how is the revenue of the whole man’s market last year, The spring 2010 is near and now it is time to think about fashion men trends 2010. We propose you to start with coat as it is considered to be one of the most comfortable and hard-wearing overclothes. Classic fashion is again on the wave of fashion men trends 2010. But all classic fashion clothes carry some peculiarity in themselves: quirky

Researches about Basel III Due to the economic crisis which occurred in 2008, a new set of regulations for banks was created; it is called Basel 3. The aim of these regulations is to strengthen common equity of banks. For that purpose, certain modifications and enrichments were brought to Basel 2. The two main modifications was on one side, the redefinition of the Tier 1 (common equity) ratio; indeed, banks must hold 4.5% by January 2015, then further 2.5%, totalling 7% and on the other hand

WHAT IS A CONSUMER RESEARCH? « Qu’est ce que l’étude de la consommation? », voilà une question délicate pour des chercheurs tel que Mr HOLBROOK. Dans son étude, HOLBROOK tente de redéfinir les contours de l’étude de la consommation en y intégrant tous les domaines qui peuvent être utile à la compréhension de celle-ci. Le schéma ci-dessous résume le processus de consommation indispensable à son étude: [pic] Grâce à ce schéma nous voyons clairement qu’il existe une corrélation entre l’étude