Retailing

the likes of Avon, Amway and Swedish company Oriflame. It is also interesting to note that as retail channels develop within various developing countries these proportions will undergo a gradual change. For example the development of a "modern" retailing scene in China which includes supermarkets/hypermarkets (including the likes of the French hypermarket chain Carrefour) as well as specialty retail chains may then see a decline in the relative importance of the direct channel as has occurred in

3 15,7 2,1 15,4 16,6 34,2 45,9 * Chiffres sans Aldi qui ne vend pratiquement que des produits sous MDD. En incluant Aldi, le taux de pénétration des MDD serait de 10 points supplémentaires. Source AC Nielsen (1998) International Private Label Retailing – Indicators and Trends . Cités dans KPMG study : Customer Loyalty & Private Label Products 5 Au cours des années récentes, les parts de marché des MDD sont en augmentation et ceci pour la majorité des produits (Tableau 3) Tableau 3 : Evolution

Vol. 64, n° 1, p. 121-126 (janvierfévrier 1986). ANDERSON (E.W.), CLAES FORNELL et LEHMANN (D.R.). – « Customer Satisfaction, Market Share and Profitability: Finding from Sweden », Journal of Marketing, Vol. 58, n° 3, p. 53-64 (1994). Coca-Cola Retailing Research Council et Andersen Consulting, The retail Problem of Out-of-Stock Merchandise (1996). KEEBLER (J.S.), MANRODT (K.B.), DURTSCHE (D.A.) and LEDYARD (D.M.). – Keeping Score: Measuring the Business Value of Logistics in the Supply Chain, Oak

storage, transportation, logistical expenses and distribution but still each firm kept control over their own brands portfolio. In addition to its existing distribution network, Bacardi starts to sell its products via the Internet and offers online retailing to appeal to the fast new generation of Internet users. Moreover, distribution channels in the United States are wholly owned and operated by Bacardi U.S.A. Inc. Here every step from the import of the raw material till the placing in the respective

Message publicitaire : ensemble des informations véhiculées par l’annonce. Mix : - Marketing mix : désigne à la fois la liste des armes dont dispose le marketing et le dosage que l’on fait entre elles ; - Retailing mix : analogue pour la revente au détail : marque, enseigne, label. « Mock-up » (réplique-produit) : Réplique fidèle d’un produit ou d’un emballage souvent utilisée pour de la publicité sur le lieu de vente (PLV) M. R. C

the psychological mind share of consumers, even while widening the range of brands under consideration. The Indian market now holds a position of strategic eminence with several foreign retail chains setting up their stores. Opportunities in the retailing sector are seen to be increasing with the emergence of fast food chains like McDonalds, Dominos, Wendy’s, department stores, electronics goods and exclusive retail outlets like those of Nike and Adidas. While shopping malls have made themselves conspicuous

have unforeseen consequences. For example, if the family-pack size is priced at a sufficient quantity discount over smaller packs, enterprising street traders will purchase the large pack and retail it in loose form. Though, this form of informal retailing allows greater market penetration, it also means that the company can loose control over the quality of the product, brand presentation, and pricing. One solution is to price the different pack sizes to discourage unintended arbitrage, i.e.; quantity

o Insurances and pensions o Law enforcement and protection o Legal profession o Leisure, sport and tourism o Management and statistics o Media and broadcasting o Mining and land surveying o Performing arts o Publishing and journalism o Retailing, buying and selling o Scientific services o Social care and guidance work o Transport, logistics and distribution 34 

work on the document entitled “Key Elements to Enhance the Implementation of the Accra Agenda”; to further widen the scope of the “Guidelines on Best Known Practices in the Cocoa Value Chain”, to include all stages of processing, manufacturing, retailing and consumption; to continue to work as a coalition of stakeholders on the Roundtable for a Sustainable Cocoa Economy, hosted and facilitated by ICCO; and to establish a Working Group to thoroughly study the feasibility of establishing a Cocoa Sustainability

laquelle le prestataire logistique cherchera à faciliter la remise du colis au client, il sera possible de planifier au mieux une seconde livraison en cas d’absence. 39 Ernst and Young's reports (1998, 2000) «Internet Shopping» and «Global Online Retailing» 51 Les stratégies logistiques innovantes et durables pour le transport de marchandises en ville Ainsi, les Technologies de l’Information et de la Communication permettront tout d’abord l’envoi d’une notification indiquant au client qu’un