Swot Kinder

Ce dernier domaine permet alors un élargissement du marché de la gourmandise. Il appartient à la galaxie du piémontais Ferrero, quatrième groupe mondial de confiserie-chocolaterie, qui compte parmi ses autres marques Ferrero Rochers, Mon Chéri ou Kinder. Autant de spécialités aux communications impérissables Ø Offre : La gamme des pots Nutella NUTELLA&GO, le nutella a emporter Nutella&Go est un produit récent puisqu’il est commercialisé en France depuis septembre 2008. C’est l’association

encore peu ouvert au concept « Mc Do » (chine, Inde …). Cependant, le marché est ultra saturé en Amérique et en Europe. Le point positif est que le marché n’aura jamais de déclin mais plutôt une phase de maturité sur un très long terme. Diagramme Swot Externe : Opportunités : | Intensité | Menace : | Intensité | Des zones urbaines de plus en plus importantes | ++ | Saturation des plus vieux marchés (USA, Europe) | ++ | Évolution des habitudes alimentaires | + | Forte concurrence des produits

................ 6 3. M ISSION STATEM ENT ........................................................................................ 7 4. ENVIRONM ENT ANALYSIS .................................................................................. 9 4.1. SWOT ANALYSIS ......................................................................................................................... 9 4.1.1. Strengths ..............................................................................................

customers’ and suppliers’ one by being and having a “greener” lifestyles. They wanted to underline the idea of “Together” forgot for a while money and lets help the planet. Financial results can also prove this success. In fact, project of this kind can be seen as very expensive and not really profitable. But thanks to this plan, MARKS&SPENCER had an excellent impact on its public image. The public relation allowed to the firm to manage the recession by improving their brand image and making

example in Germany. - Haribo must face the hard discount channel where it cannot penetrate. But barriers to entry for many brands trying to compete with the group (differentiation, quality, reputation ...) and its leadership is not questioned. SWOT analysis STRENGHTS- Market leader in sugar confectionery- Short Circuit decision with family structure- Development at the international : the success of the operation in France- CA growing steadily- Earnings reinvested in the group- Human Management-

decrease from one year to another because of the climate factor. Indeed, if one year the weather is catastrophic, the grapes cannot be so good as usually and in consequence the vintage is bad. To sum up all these characteristics, we set up the following SWOT, which also introduces our second part on the wine market: STRENGHTS - Worldwide reputation: 1855 classification - Quality: soil, climate, grape stock - Know-how: centuries of tradition (first wine in the 8th century!) - It improves throughout time

standards of storage and distribution of the products * The product: Hinano is a local production, typical. * Strong notoriety of Brasserie de Tahiti on the local market. * Customers are very eclectic: Hinano celebrated its 50 in 2005, it is a kind of emblem in Tahiti thus a product | * Geography: Brasserie de Tahiti is very distant (18 000 km) from France. * Market: the Polynesian market is very restricted. | OPPORTUNITY | THREAT | * The top-of-the-range beers and the specialities

market: As a challenger, EasyJet tries to raise itself on the same level as the leader Ryanair or even to exceed it * Win market shares | Ryanair | * Preserve its place of European leader of the low cost * stimulate the demand * attract all kind of consumers * Optimize the rates of filling of planes | AirFrance KLM | * Minimize their costs * Rationalize their operations * Penetrate into new markets * Develop its hubs | Eurostar | * A new target: professional segment with

............. 24 II-2-4. L’Exposition Universelle de Shanghai et son impact .................................... 30 II-2-5. La politiques sur le développement du tourisme de congrès ........................ 32 II-2-6. Le diagnostic (SWOT) et la prévision au future ........................................... 38 Conclusion ........................................................................................................................................ 40 Annexe .........

............................................................................................... 32 Quelles sont ces barrières ? .......................................................................................................... 33 1 SWOT ANALYSE ................................................................................................................................. 33 L’analyse PESTEL ........................................................................................