Swot Kinder

6 étapes: 1. 2. 3. 4. 5. 6. ►L‘identification de la mission, de la vision et des objectifs de l‘organisation. L‘analyse de l‘environnement pour identifier les menaces et les opportunités. (SWOT) L‘analyse de l‘existant de l‘entreprise pour identifier les forces et les faiblesses de l‘entreprise. (SWOT) Formuler les stratégies. Exécuter les stratégies. Evaluer les résultats. Philippe Fattal USJ/ Institut de gestion des entreprises L‘identification de la mission, des objectifs 150  L‘identification

talk to” CONTENT PAGE INTRODUCTION P. 3 TASK A MARKET ENVIRONMENT ANALYSIS I- PESTEL ANALYSIS P. 4 II- Porter’s 5 Forces ANALYSIS P. 7 III- FONESHOP’S RESOURCES P. 9 IV- CRITICAL SUCCESS FACTORS P. 9 SUMMARY TASK A / SWOT ANALYSIS: - STRENGHTS/WEAKNESSES; P. 10 - OPPORTUNITIES/THREATS P. 11 TASK B STRATEGIC OPTION I- 1st STRATEGIC OPTION P.12 II- 2nd STARTEGIC OPTION P. 13 TASK C ACCEPTABILITY, FEASIBILITY, SUITABILITY I- 1st STRATEGIC

Anh-Linh ROSEMAIN Samuel Content I. Introduction II. Slogan and Philosophy of Airbus III. The company history IV. Airbus worldwide V. Airbus products VI. The aerospace company VII. External analysis : PESTEL VIII. SWOT IX. Airbus’ competitors X. PORTER’s 5 forces XI. Keys of success XII. The gamble of the company XIII. What did Airbus since 2002 XIV. Conclusion : Challenger to Leader XV. Recommendations 1. Introduction Airbus is one

perfume this year, featuring for its ad, one of Dior’s famous models: Gisele Bundchen. c) Threat of substitute Threat of substitute products that might be bought instead of Dior Perfumes is strong. Substitute products corresponding to the same kind of products but cheaper are numerous but quality and prestige are lower. Direct competitors are the other luxury trademarks such as Chanel or Yves Saint Laurent that offer the same quality and price. To keep their customers, they focus on fragrances’

major asset, and as people from the team are from different countries, the management has to concentrate on making the different teams work together as smooth as possible. This management is called intercultural management and consists in different kind of policies to be followed in order to be successful. Intercultural management should be able to acknowledge the existence of different cultures, to integrate the values those different cultures are based on and to combine the cultural differences

Method of Payment: 13 3.6.3 Break-even-point on courses………………………………………………………………………………...14 3.6.4 Office interior 15 3.6.5 Wages, Fixed and Variable Costs 15 3.6.6 Loan ……………………………………………………………………………………………………………………16 3.7. SWOT analysis……………………………………………………………………………………………………..17 4. Bibliography…………………………………………………………………………………………………....18 5. Appendix…………………………………………………………………………………………………………19 1. Terms of reference This report has been compiled by Omar Liess, Romain

Objectives 20 Mission statement and vision statement: 20 Corporate Objectives: 21 Financial Objectives: 21 Marketing objectives: 21 Description on the basic business philosophy: 21 Long term objectives: 21 VII. Summary of situation analysis (SWOT) 22 SWOT: Opportunities and Threats 22 VIII. Marketing strategy – Mix marketing 22 1. Product 22 2. Price 24 3. Promotion 26 a) The first group: beginner players 26 b) The second group: Intermediate players 27 c) The third group: Pro gamers 28

es concur rents directs de M ichel et A ugustin Principaux concur rents en F rance L es frontières du marché se quantitative de la demande p2 p3 p3 p4 p4 p4 p4 p5 p6 p7 p7 p8 p9 p14 p 18 p 18 p 18 p 20 p 20 p 24 p 25 p 26 p 27 Les clients Modèle SWOT : les 5 forces de Porter II- Stratégie Marketing A) 1) 2) 3) B) C) 1) 2) Segmentation clientèle M ichel et A ugustin Niveaux de segmentation du marché Configuration du segment de marché Les critères de segmentation de marché C iblage M ichel et

marché : Ensemble des entreprises qui offrent des produits répondants au même besoin du client * Concurrence directe et indirecte Exercice : Identifier les concurrents de Mars * La concurrence au niveau du secteur => snickers, léo, kinder bueno * La concurrence au niveau du marché => snacking 3. Analyser les caractéristiques des concurrents : 1. Identifier les stratégies des concurrents : La notion de groupe stratégique (groupe d’entreprise du même secteur

A. The Macro environment……………………………………………………………………….…....p5 B. Industry and sectors…………………………………………………………………………….……p6 III. The strategic capability………………………………….p7 A. Strategic capabilities and competitive advantage…………………………………...…….p8 B. SWOT analysis………………………………………………………………………………………….p10 IV. Proposals for change…………………………..………..p12 A. The market penetration……………………………………………………………………………p12 B. Product development……………………………………………………………………………….p12 C. Market development………………………………………………………………………………