Swot Kinder

Barrières à la sortie Absence de différenciation Coût de transfert Les concurrents directs de Michel et Augustin Principaux concurrents en France Les frontières du marché L’analyse quantitative de la demande L’environnement Les clients Modèle SWOT L’intensité Concurrentielle : les 5 forces de Porter II- Stratégie Marketing p 18 A) 1) 2) 3) B) C) 1) 2) p 18 p 18 p 20 p 20 p 24 p 25 p 26 p 27 Segmentation clientèle Michel et Augustin Niveaux de segmentation du marché

............................................................ 11 Threat of Entry ................................................................................................................................... 11 CURRENT POSITION AND POTENTIAL - SWOT ANALYSIS ......................................................................... 11 Strengths............................................................................................................................................. 11 Weaknesses

.) and Avon but also the japonese Shiseido are important competitors in the sector of cosmetics. But competition comes also from middle size firms like Yves Rocher, Henkel, Clarins, Nuxe, Caudalie, Alès groupe. Nivéa has also to face another kind of competition led by distributors: the one coming from Marionnaud or Sephora which are creating their own ranges of products. That’s why the competition is very strong. The firms are fighting and doing a lot of investment in research and development

competitor 15 • Key strategies of each competitor 15 Analysis of Barriers to Entry 16 • Description of legal administrative barriers to foreign market 16 • Description of measures taken to deal with these barriers 16 SWOT Analysis 17 • Strengths 17 • Weaknesses 18 • Opportunities 19 • Threats 19 References 21 Appendices 22 Summary Our study is based on the Bloomberg Company

Market in the United States 4 The Portfolio Matrix (BCG) 8 Strategic development 10 Market opportunity analysis 12 PEST　Analysis 12 Political 12 Economics 12 Social 12 Technology 12 Environmental 13 Legal 13 Porter’s analysis 14 SWOT analysis for Haagen-Dazs 16 Internal 16 External 19 TOWS Analysis 21 Competitors’ analysis 22 Setting marketing plan objectives and goals 25 What is our competitive advantage? 26 Segmentation 28 Wants and needs of the ice cream market

purpose, the annual cost of the communication is huge. For example, in India, Unilever proposed an application to download on Facebook to whiten the skin for men customers on their profile picture. This created a giant polemic because usually this kind of product is not used by men, only by women. [pic] Another example, this time in Spain. For the creation and launching of a new shampoo, the communication department developed a website :   http://www.rubiascontramorenas.com The concept

values of the company. Which means that Harley-Davidson relies on a limited number of long established partnerships within its supplier network. However, Harley-Davidson production workforce is unionized and unions have considerable control over what kind of work is outsourced to other companies. They have been known to be though when times are difficult, leaving the production in-house to maintain work level and jobs (Reginald, 2008). Harley-Davidson therefore remains very much in control of its suppliers

écoutent la radio chaque jour, soit 94% d’entre eux précisément. Media advertising radio Avantages desavantages Good penetration / time period Non visual Quality contact / broadcast Requests repetition Reasonable cost Spécific / not for all kind of products Impact on sales Short lived Incentive / behaviour Radio très utilisée par les distributeurs pour se faire de la notoriété pas chère. Media advertising print (daily / mag) newspapers, magazines, free press 4 color page Equipe

Operational ............................................................................................................. 20 Financial ................................................................................................................. 20 SWOT analysis .......................................................................................................... 21 Strengths ................................................................................................................ 21 Weaknesses

Ce dernier domaine permet alors un élargissement du marché de la gourmandise. Il appartient à la galaxie du piémontais Ferrero, quatrième groupe mondial de confiserie-chocolaterie, qui compte parmi ses autres marques Ferrero Rochers, Mon Chéri ou Kinder. Autant de spécialités aux communications impérissables. Offre : La gamme des pots Nutella : NUTELLA&GO, le nutella a emporter Nutella&Go est un produit récent puisqu’il est commercialisé en France depuis septembre 2008. C’est l’association