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Managing Customer-Based Brand Equity The author presents a conceptual model of brand equity from the perspective of the individual consumer. Customer-based brand equity is defined as the differential effect of brand knowledge on consumer response to the marketing of the brand. A brand is said to have positive (negative) customer-based brand equity when consumers react more (less) favorably to an element of the marketing mix for the brand than they do to the same marketing mix element when it is

sources sont donc parfois difficiles à consulter. (http://www.inc.com) Tiré de Inc. Online, Running a Virtual Organization, 17 septembre 1996. Tiré de Information Week, Wilder, C., Who Needs an Office, 6 juin 1994. Tiré de Direct IPO, Industry Spotlight, The Next Big Thing Since Sliced Bread? (www.directipo.com/weekly/sparchives1.shtml) 2 3 4 Copyright © 2000. École des Hautes Études Commerciales (HEC), Montréal. Tous droits réservés pour tous pays. Toute traduction ou toute reproduction sous quelque

Yellow Tail: The Aussie Champion in the US Wine Market Case Study Reference No. MES0051C This case was written by Chandrasekhar, IBSCDC. It is intended to be used as the basis for class discussion rather than to illustrate either effective or ineffective handling of a management situation. This case was compiled from published sources. © 2005, IBSCDC No part of this publication may be copied, reproduced or distributed, stored in a retrieval system, used in a spreadsheet, or transmitted in any

propre (groupe nominal ou pronom), l'ensemble forme une proposition (proposition en V-ing). Ex. : We can hear the children laughing in the garden. (Nous entendons les enfants rire dans le jardin.) 3 5. Comment se construit la voix passive d'un verbe ? La voix passive se construit avec l'auxiliaire be (conjugué au temps voulu dans la phrase), suivi du participe passé du verbe. Ex. : The latest Harry Potter book was sold in less than an hour. (Le dernier tome de Harry Potter s'est vendu en moins

Berlusconi o Prodi si mettessero a fare le battaglie per l'ambiente? THE ENERGY GAME The liturgies of extreme times 1. The Earth is almost five billion years old and at best will last another five billion years before the Sun goes out. This of course with the concurrence of the 718 currently registered potentially dangerous asteroid, of which one, Apophis (the Greek name for the Egyptian god Apep, «the destroyer») will cross the orbit of our telecommunications satellites on April 13th 2029[1]. Nowadays

Information and Decision Sciences, University of Illinois at Chicago, Chicago, IL, USA; The Glickman Group LLC, California, USA Correspondence: C Ranganathan, Department of Information and Decision Sciences, University of Illinois at Chicago, 2402 University Hall, 601 South Morgan Street, Chicago, IL 60607-7124, USA. Tel: 312 996 2847; Fax: 312 413 0385; E-mail: ranga@uic.edu Abstract This teaching case discusses the decisions facing GlobShop, a global travel-retail company, in its efforts to offshore

Introduction The Action List is a monthly publication that identifies our analysts’ top investment recommendations. As well, it provides a list of important industry milestones to watch for in the coming month and an update on our sector stances. The report also includes updates from our Strategy and Quantitative research teams. While it is always difficult for compendium publications to be both timely and informative, we believe that our product strikes a good balance compared to the quarterly products

de graad Grootmeester-Wijnproever van het Nederlands Wijngilde Pieter EIJKHOFF draft; 2000.10.15 II Fig. 1 (Title page): The Chinese character 'jiu' with the general connotation 'wine' on a wooden Japanese sake cup. The left part of the character, three strokes, indicates 'liquid', the right hand part indicates a wine vessel. (from: Von Siebold House, Leyden, The Netherlands) CIP-gegevens Koninklijke Bibliotheek, Den Haag. Eijkhoff, P. (Pieter) Wine in China; its history and contemporary

and electronics add substantial value to products. Within the next five years, the share of embedded systems are expected to increase substantially in markets such as automotive (36%), industrial automation (22%), telecommunications (37%), consumer electronics (41%) and health/medical equipment (33%). The value added to the final product by embedded software is much higher than the cost of the embedded device itself. For example, in the case of a modern car, by 2010 over 35% of its value will

Emergence of farmers markets in the world. 6 II) Irish farmers markets: a heterogeneous situation. 8 A) A late development for farmers markets 8 B) Legal frame for farmers markets in Ireland. 9 C) Types of “farmers markets” encountered in Ireland. 11 D) Conclusion on Irish Farmers markets. 20 III) French markets: a good model? 21 A) France: the country of markets 21 B) Regulation of public markets in France. 21 C) Public Farmers markets: the “Marches de Producteurs