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are supposed to become manager or to manage a firm later.  As a manager, there are some things that you musn’t ignore and you have to be aware of what can make a firm go bankrupt. WHAT IS « BANKRUPTCY » ???  You can assimilate bankruptcy to a failure, a crash, an insolvency, etc. is a legally declared inability or impairment of ability of an individual or organization to pay its creditors.  Bankruptcy ORIGINS OF BANKRUPTCY…  There are a lot of different ways to go bankrupt

simplement Bafflement : confusion To be unwilling : être réticent Inchoate : naissant, débutant Mortgage bonds : obligations hypothécaires A collapse : un écroulement Ominous : de mauvais augures All in all : l’un dans l’autre To loan : prêter (argent) Summary : The nationalization of rock Northern which was announced will not be the end of the legend. This nationalization allows to continue as before the work of Northern Rock by reassuring 100 billions £ to try to prevent the English financial

Client / agency relationship EXECUTIVE SUMMARY INTRODUCTION: Advertising is a form of communication aiming to set the attention of a target (consumer, user…) and encourage them to adopt a desired behaviour (purchase something, elect somebody…) In order to understand how the advertising is effective, we have to study How the communication work, how to target the good audience and How to manage the Clien / Agency relationship. I/ HOW COMMUNICATION WORKS - Theories of communication : There

Une situation de vente à l’export Cas Cattier 1. Internal diagnostic Strengths Weaknesses Financial Ressource turnover : 8 300 000€ increase 20% financial help from coface and ubifrance - SASU - Brand protect by INPI - National market (12%-13% to export) - Crisis - Communication budget limited Humain Ressource 50 employees - Software - competent and efficient employees - Hierarchie simplicity - No export department - Not enough employees for the futur of the company. Production Ressource

campaign(countryside). Indeed, thanks to the teleworking, the young people settle down with their computer in the campaign(countryside) and work at home. They prefer the nature to the city. For it it is necessary to obtain the ISDN (). They choose to keep(preserve) the advantages of the city where is the income and to leave the constraints of the work in an office(desk) to work near the nature. It is for it that the author says that the end of the city arrived, what he wants to explain it is that the world

BusinessWeek/Interbrand rank the companies that best built their images -- and made them stick In the 70s, marketing’s aim was mainly to get the right product, at the right price, to the right place at the maximum number of customers. Nowadays, marketing’s vision has changed. In fact, what marketers care more about is : what do customers want ? which channel do they have to use to attract their target ? The environment we live in has changed such as consumer behaviour (by definition our behaviour). Today

Ads : petites-annonces Items : article, rubrique News Items : faits divers To ape : singer ? Landscapes : paysages Involvement : participation Overwhelming : accablant To rich : atteindre To behoove : incomber (US) Bewildering : étourdissant Feature : caractéristique Overall : global Imbedded : incrusté Scale : échelle Shifted : être décalé Gap : fossé 2. Presentation The text we are going to comment called “The Invisible Environment: the future of on erosion”, is an article

term globalization. Be familiar with the main drivers of globalization. Appreciate the changing nature of the global economy. Understand the major arguments in the debate over the impact of globalization. Appreciate how the process of globalization is creating opportunities and challenges for business managers. This section introduces the emergence of the globally integrated business world. Globalization has reduced the traditional barriers to cross-border trade and investment

Owner’s Manual Bedienungsanleitung Mode d’emploi Manual de instrucciones Keyboard Stand Assembly For information on assembling the keyboard stand, refer to the instructions on page 10 of this manual. Montage du support de clavier Pour les informations relatives à l’assemblage du support de clavier, reportez-vous aux instructions figurant en page 10 de ce manuel. Montage des Tastatur-Stativs Informationen über die Montage des Tastatur-Stativs finden Sie in den Anweisungen auf Seite 10 dieser

brainwash enquête, étude survey incroyable quantité de incredible amounts of avoir l'air joyeux look cheerful aux couleurs criardes garish décontracté casual bonne humeur cheerfulness se comporter behave terreur dread espérer hope to achieve solennellement solemnly mendier beg excusez-moi I beg your pardon Je vous demande pardon? I beg your pardon? épuiser wear out simple mere entraîner entail colossale stupendous juste ciel my goodness faute de short of surgir