Two Step Flow

high Star Modest positive or negative cash flow  High growth & share  Profit potential  May need heavy investment to grow Problem child Large negative cash flow  High growth, low share  Build into Stars or phase out  Require cash to hold market share Market growth rate 10 Cash cow Large positive cash flow  Low growth, high share  Established, successful SBU’s  Produce cash 10x 4x 1.5x Dog modest positive or negative cash flow  Low growth & share  Low profit potential

stubborn to admit it. I had to keep myself busy. I had to get off my ass and do something. It was early spring when I moved in, and for the first few weeks I filled my time by exploring the neighborhood, taking long walks in the park, and planting flowers in my back garden—a small, junk-filled patch of ground that had been neglected for years. I had my newly resurgent hair cut at the Park Slope Barbershop on Seventh Avenue, rented videos from a place called Movie Heaven, and stopped in often at Brightman's

countries. Today that number is about 35 million. About 50 percent of Hispanics in the United States have origins in Mexico. The other 50 percent come from a variety of countries, including El Salvador, the Dominican Republic, and Colombia. Thirty-two percent of the Hispanics in the United States live in California. Several other states have large Hispanic populations, including Texas, New York, Illinois, and Florida, where hundreds of thousands of Cubans fleeing the Castro regime have settled. There

light source so close, the only way this is possible is to fly around and around it in circles. Moths do not eat clothes. (It’s their caterpillars that do it.) Where is the driest place on earth? Antarctica. Parts of the continent have seen no rain for two million years. A desert is technically defined as a place that receives less than ten inches of rain a year. The Sahara gets just one inch of rain a year. Antarctica’s average annual rainfall is about the same, but 2 percent of it, known as the Dry

entirely different purpose from that of the scientist who says, "The specific heat of air at constant pressure is 0.2734". This statement simply expresses what the scientist believes to be true. He would call it "a fact". The difference between these two uses of language is not difficult to apprehend yet they are seldom clearly distinguished. To mark the distinction Mr. LA. Richards has sug­ gested the convenient terminology "the scientific use of language" and "the emotive use of language". When language

before my eyes. This world’s too big for such a a little language, I thought. Granado’s, and I was paying my bill. Happened to notice (under glass) a bottle of balsamic vinegar going for $150. Fairly small. I could conceal it in my palm. Aged twenty-two years. I’ve spent a lot of time thinking about that bottle. It is often an accessory in some of these obsessive fantasies. In one fantasy, I walk into the restaraunt, toss a stack of greenery on the counter and earnestly say to the cashier, “Quick

than their southern counterparts. But, mote importantly than anything else, it is important to know what they prefer drinking, in general. Southern Europe is about wine when northern Europe is about beer, and that makes the real difference between the two Europes! International markets obey the same rule. Even though you will, after having read this book, know how to use the main business communication tools, you will have to get into the subtleties of targeted international markets. There are

........................................................... • La temperature - Les fuseaux horaires ....................................................... 52 53 • LA NATURE, LE MONDE II!J Les arbres, les fleurs et les plantes - Trees, flowers and plants HI Les fruits et les legumes - Fruit and vegetables III Les animaux domestiques - Domestic animals 54 56 58 60 m Les animaux sauvages - Wildlife m Le temps qu'il fait - The weather m L'environnement - The environment 62 64

underlying the CDS, and by τ2 the default time of the counterparty. We assume the investor who is considering a transaction with the counterparty to be default-free. We place ourselves in a probability space (Ω, G, Gt , Q). The filtration (Gt )t models the flow of information of the whole market, including credit and defaults. Q is the risk neutral measure. This space is endowed also with a right-continuous and complete sub-filtration Ft representing all the observable market quantities but the default events

over 85% of global energy. With regards to the fact that to maintain current concentrations of carbon dioxide in the atmosphere we would have to reduce fossil energy production by 80%, we prefer to omit it[4]. B) Environmental and energy issues are two sides if the same coin. Consequently the outcome of the battle will be determined on the front of fossil by-products; a battle that appears to be already lost. At least if one believes the most media-popular forecasts that should be taken with a pinch