United Fruit Company

Coca-Cola Company : the empire in United States 4. The international strategy of Coca Cola 5. Coca-Cola in France 6. The war between Coca-Cola and Pepsi 7. BIBLIOGRAPHY 2. Introduction Coca-Cola Company is one of the largest manufacturers, distributors and marketers of non-alcoholic beverage concentrates and syrups in the world. The Coca-Cola product was invented in May 1886 by pharmacist John S. Pemberton in Atlanta, Georgia. The brands of The Coca-Cola Company represent some

the United States. Il est surtout connu pour son produit phare, Coca-Cola, inventé par le pharmacien John Pemberton en 1884. The Coca-Cola Company, including the bottling entities they own, employs approximately 55,000 people. More than 44,000 of those employees work for the Company outside of the United States.L'entreprise Coca-Cola fabrique et vend des boissons non alcoolisées, principalement des boissons gazeuses et une variété de boissons non gazeuses diverses, mais aussi des jus de fruits et

Contents Introduction Thorntons is a British chocolate company established by Joseph William Thorntons in 1911. Thorntons today has a £ 180 m turnover, nearly owning 400 shops, and an additional 200 franchises. The firm employs 4000 persons. Firstly the PESTEL analysis is applied to examine the macro-environment, and the Porter’s five forces to analyse the industry environment. Secondly, several analytical tools, showing Thorntons’ strength and weakness are used in order to make a SWOT

calculated using annual average exchange rates. Market shares by company or distribution channel have been calculated based upon the market's status. For the purpose of this report the Americas comprises Argentina, Brazil, Canada, Chile, Colombia, Mexico, Venezuela, and the US. Europe comprises Belgium, the Czech Republic, Denmark, France, Germany, Hungary, Italy, Netherlands, Norway, Poland, Romania, Russia, Spain, Sweden, the Ukraine and the United Kingdom. Asia-Pacific comprises Australia, China, Japan

identity and personality. The concept brand uses every associations possible to make feeling consumers unique and favourable to the product, company, causes, distributors, retailers or organizations branded. Indeed every brand attempts to establish itself in a consumer's mind by establishing a set of associations that are linked to the brand, product or the company. This set of associations, which exist in the customer memory, serves to provide the customer with the reason to prefer one brand to any

report produced in september 2009, 14 million British people buy ice cream as a treat, in a market worth 1,3 billion pounds. The ice cream industry is situated in the maturing stage of the product life style. According to the website Datamonitor “The United Kingdom ice cream market recoverded in 2007, after posting negative rate of growth.Toward 2013, the market is expected to show steady rate of growth, both in volume and value”. The main objective for organizations is to defend their market share

les faits, le Civil Rights Act sera progressivement abandonné avant d'être déclaré inconstitutionnel par la Cour suprême en 1880, dans le cadre des Civil Rights Cases. The Congress imposes the Civilian Right Act Adopted by the Congress of the United States of the law said about " civil rights " (Civilian Rights Act), which guarantees the equality of the rights for the colored persons, in particular the former (ancient) slaves of the South. In reconstruction of the America comment-war of Secession

restaurant. The MacDonald’s product are hamburgers, cheeseburgers, chicken products, french fries, breakfast items, soft drinks, shakes, and desserts. McDonald's company is a multinational which have more than 31 000 franchisees fast food under McDonald's brand, in 121 countries , among 1 134 in France, and more than 12 000 in the United States. Macdonald’s serve 58 million customers each day and employing more than 1.5 million people. This Map shows us all the countries where Macdonald’s is presented

period. Place is another key marketing mix tool. And it includes various activities the company undertakes to make the product accessible a n d a v a i l a b l e t o t h e c u s t o m e r. S o m e f a c t o r s t h a t d e c i d e t h e p l a c e a r e transport facilities, channels of distribution, coverage area, etc. Promotion is the fourth marketing mix tool which includes all the activities that the company undertakes to communicate and promote its product to target market. Promotion includes

the marketing research field (e.g Veryzer, 2003;Harel and Prahalad, 1994) have shown for many years that gaining valuable insight from consumer about a new product is really difficult and can lead to misleading information. The case of Coca Cola Company and the launch of the New coke emphasize this idea. Introduction Coca Cola is not only the world’s most famous drink, it’s the symbol and the muse of all Americans, a part of the American dream in can. With nearly 1,6 billion Coca-Cola drinks sold