EXECUTIVE SUMMARY

1)The message

The message for this RIP advertising campaign his to sell the new fashion jeans.These new fashion jeans are a little expensive and these jeans created for the new young generations.For this advert we've thought about making a striking ang cool slogan:"Buy RIP if you want to be cool not heaven".

2)The target

The target for his new fashion jeans is the new generations of young people who have money and who are ready to pay some money to have cool clothes like our jeans.But our jeans are not created only for the young, that was the good ideas because the man who is twenty years old and who has money too can wear our jeans.

3)Values

The values of RIP jeans are that the jeans are not expensive because first subject is not expensive and the factory has free reign for the design of the jeans.The other values of RIP jeans are that the jeans are very strong.It is an old company and they are for tenagers and the company works for the humanitarian domain.

4)Medium

The cost of this advertinsin campaign is about 500 000 $.This investsment is compulsory because we must pay the cameras for the advert of TV.We must pay a music or football star who will weat the jeans.This work is to have a good advert on TV.If a star weats levi's jeans people will want to buy the same jeans.And we must pay the ads on the