Analyse pub eurostar @ burger king

2445 mots 10 pages
Presentation of an advertising campaign


3TC14 (ACOM): Blondelle Cynthia Dessarts Cassandre Gauthier Hélène Rouget Caroline

The Campaign Page 3 Eurostar International History Page 5

BURGER KING Corporation History Page 6

The outstanding campaigns of Eurostar Page 8
What to think about the campaign? Page 10
Sources Page 12
Illustrations Page 13
Eurostar/Burger King

The Campaign

October 14th 2010, the news is on every social network, Burger King (the famous American fast food) is making its comeback to France. Indeed, the same day, some of the most influential French bloggers received a few goodies picturing the famous brand (T-shirts, notebook, flask, necklaces, backpacks...). They thus relayed the information on the web.

Meanwhile, an «official»Twitter account was launched for the brand corroborating the fact that Burger King was indeed coming back to France. It took just a few minutes for news to travel all over the country making the joy of all the Whopper* lovers in the country.

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