Management Information Systems

Case Study:

INTEGRATING RETAIL AN ECOMMERCE CHANNELS TO SUSTAIN PROFITABLE GROWTH

Agenda
Executive Summary ................................................................ 2 Porter's 5 Forces Model & Competitive Landscape ....................... 3 The Impact of SAP in OfficeMax's Operations .............................. 4 Results achieved and changes in business processes by SAP modules used ......................................................................... 6 Use Porter's 5 forces model and position the IT/IS systems (SAP modules implemented). Do you think that OfficeMax used SAP in a strategic way? What other IT/IS systems (or SAP modules) do you think they should have implemented. ........................................ 7 Impacts in OfficeMax's Employees ............................................. 8

Executi ve Summar y

OfficeMax is a successful network, leader on B2B as well as in the retail of office supplies, with a simple purpose of “helps their customers do their best work”. Concerned with a structural lack of competitiveness, OfficeMax choose SAP to use an IT system to obtain a strategically advantage tool.

Porter's 5 Forces M odel & Competitive Landscape

The Landscape involving OfficeMax can be describe as a perfect competitive market where the Company is not able to guarantee a stable and competitive internal environment, following those features:

• Competitive Market with a large number of customers with the willingness and the need to get office supplies at a certain price with no cost for changing of supplier. • High Exposure to B2B – Many customers that cannot wait for daily products, where the satisfaction can be the differentiation. The characteristics of any given market good or service do not vary across suppliers. • Perfect Information - Prices and quality of products are easily known by customers, which look for cut edge products. • Many Competitors with low level of