Advertising

attempt to acquire yahoo? How did it affect their business model? Do you believe this was a good move? Microsoft proposed $45 billion to buy out Yahoo Why? >> To Reinforce its on-line services >> To Attempt to dethrone Google >> To Reach Yahoo advertising channel >> To Innovate It would enable Microsoft to be both Desktop & Internet based. What is the significance of Google APPS to Google’s future success? New product A way to diversify its offers Reach customers from the microsoft’s market

de partager et de collaborer Flux RSS : outil qui permet de s’abonner à des blogs, news ect … SEO : optimiser la visibilité des pages d’un site dans les résultats dits « gratuits » ou « naturels » des moteurs de recherche SEA: search engine advertising SEM: search engine marketing. Ensemble des techniques qui permettent de positionner un site dans les moteurs de recherches SMO : « social media optimisation » créer fidéliser animer une communauté à travers les medias sociaux CMS : « content

Services Division. Dismantling must be completed by 22 November 2011 at 18:00. B 7 Stand design One-storey stands: The maximum construction height and advertising height (upper edge) must not exceed 6 m. Two-storey stands: Exhibitors must obtain MMG’s explicit written permission before planning a two-storey stand. The maximum construction height and advertising height must not exceed 7.50 m. Partition walls between the stands will be erected only on demand and the exhibitor will be charged (Meplan forms

generé par les utilisateurs) : ensemble de medias dont le contenu est principalement, soit produit soit directement influencé, par les utilisateurs finaux ; Opposé au contenu traditionnel produit, vendu ou diffusé L’IAB L’iab France (interactive advertising bureau) est une association créée en 1998 dont la mission est triple : structurer le marché de la communicaion sur Internet, favoriser son usage et optimiser son efficacité L’IAB est un reseau international d’une part, au service des annonceurs

| | |Chartwell’s will adopt a two-pronged marketing strategy, | | |driving customer demand through magazine advertising and | | |retailer demand through direct mail and relationship | | |development.

rents premises from both international and local landlords. CORPORATE MANAGEMENT •  Head office in Stockholm. •  Stockholm is also where the main departments for design and buying, finance, accounts, expansion, interior design and display, advertising, communications, IR, HR, logistics, security, IT and CSR and environment are located. •  H&M has 16 country offices that are responsible for the various departments in each sales country. H&M also has around 16 production offices which take care

inhabitants? V: I'm voiceless! It's the most terrible natural disaster. A: Goodness! Where's the Golden Gate? Where're the buildings? Where ‘are the people??! It's unbelievable!!! V: What a dark day! This breaking news will come back after the advertising.

people may feel over exposed by networkers tagging others. Also abusers, such as pedophiles are constantly on the Web, which is nothing new. The professional part has also some issues. Social networks for business is really important, such as advertising to get people to know a company working via Internet. Better ways to share ideas, finding job offers but a lot of others advantages that social working adds up. On the other hand, it’s possible to meet the wrong people at the wrong time, such as

 Vente)   EUROPQN,  structure  pour  les  études  du  SPP  (Syndicat  de  la  Presse  Parisienne)  (Médias,  Publicité)   FEVAD,  Fédération  des  Entreprises  de  Vente  à  Distance  (Marketing  direct,  Télémarketing)   IAB  France,  Interactive  Advertising  Bureau  (Médias,  Publicité)   IFM,  Institut  Français  du  Merchandising  (Merchandising,  Distribution,  Vente)   IREP,  Institut  de  Recherches  et  d'Etudes  Publicitaires  (Médias,  Publicité)   Media  Institute  (Médias,  Publicité)   MMA

of money input (€20M every year), the bank benefits from a great visibility: on tennis courts (green sheeting backcourts, the most visible ones, see App.D) and ball boy’s tee shirts. Also, the bank is allowed to use the tournament’s name for its advertising campaigns, benefiting from its good reputation. The two other main sponsors of the event are Perrier and Peugeot. The soft drink brand benefits from an important visibility: referees’ and players’ chairs, parasols, coolers … Since 1978, bottles