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22 Chapter 3 The Power of Invention Invention is culture, 34 Control, 37 The necessity of invention, 43 The magic of advertising, 49 34 Chapter 4 The Invention of Self An important message for you about the makers of time, 56 Learning personality, 60 On "doing your own thing": The world of immanent humanity, 65 Learning humanity, 70 56 Chapter 5 The Invention of Society Cultural "change": Social convention as inventive flow, 76 The invention of language, 77 The invention of society

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