Sloan School of Management

énormément de temps, un inconvénient majeur selon eux. Cette perception limite donc le recours à la planification stratégique dans les PME. Aussi, n’est-il pas étonnant de voir que l’un des principaux soucis des auteurs qui proposent des démarches de management stratégique soit la simplicité, de manière à adapter ces démarches aux conditions particulières des PME et de leurs dirigeants. Cette préoccupation s’exprime clairement d’ailleurs dans le titre du travail de Cristallini et Demissy (2000) de même

and sequence effects. Journal of Consumer Research. 12:4.365-81. Anderson, R.E. (1973). Consumer satisfaction : the effect of disconfirmed expectancy on perceived product performance. Journal of Marketing Research. 10(February).38-44. Anderson, E.W. (1998). Word-of-mouth as consequence of customer satisfaction. Journal of Services Research. 1.5-17. Arnould, E., et Price, L. (1993). River magic : extraordinary experience and the extended service encounter. Journal of Consumer Research. 20:1.24-45

the logical strength which links the outsourcing of the accounting function up with several incentive factors is recognized by some professional studies, the absence of an empirical validation of the relevance of these factors, in particular in a Tunisian context, incited us to conduct an investigation on this subject. The objective of this study is to analyze the impact of four groups of determining factors of the decision of outsourcing of the accounting function in the Tunisian context:

stratégie, investissement. Title: The economic foundations of gratuitousness for information goods and services. Indirect financing and investment in gratuitousness Abstract: Usually, an economic good isn’t available gratuitously, but the case of information goods and services (IGS) is specific. Their intrinsic properties allow zero prices that is unconceivable for the others economic private goods. The gratuitousness is not the aim of productive activity; it results from private choices we can

ingouvernable. B- La France *Un pays qui compte : Nous sommes la 6ème puissance mondiale (USA, Chine, Japon, Allemagne, Royaume Uni,Fr.) Doté d’un poids politique important (conseil de sécurité, G8, moteur européen, Afrique …) ; Pays du « french way of life », dont la culture reste originale, la France occupe une place à part dans l’imaginaire des habitants de cette planète. 70 millions de touristes visitent notre pays chaque année ; Nous sommes le pays où l’on trouve la meilleure qualité de vie au

Introduction à la gestion °Opposition gestion/management : Gestion->expérience professionnelle concrète (le terrain) Management->ensemble des techniques rationnelles et abstraites indispensables à la performance de l’entreprise- ou plus généralement de l’organisation Ces deux approches sont complémentaires (gestion/management) Gestion transversale : différents sujets de préoccupation comme : la gestion de la qualité (iPhone plié), des ressources humaines (santé/travail->suicide entreprise), de

multi-canal, processus de décision. Abstract This research tries to study the place on Internet in the middle of others channels. It shows different activities from Internet in a buying process. These activities allow to explain the different markets between selling by Internet, store and multi-channel. At last, this research tries to give some beginnings of answer on the nature of internet site that the firm can install. Keywords : Internet, e-business, multi-channel, decision processes. Lors

La stratégie d’entreprise 3 année 2008-2009 Abstract « The major matter of a corporate is not to conceive the strategy, but to spread and make it visible. » [Henry Mintzberg] By considering, this quotation of Henry Mintzberg, Organizations sociologist and designer of corporate organizational structures, our topic takes shape. Indeed, top management of the company asks and demands, the strict application of a battle plan in the aim to reach a long-term strategy, however the short-term requirements

Report 2008 State of the World’s Wealth ........................................ 2 HNWIs Retrench to Safer, More Familiar Investments ......................................... 14 Green Investing Gains Traction in 2007 ..................................................... 18 HNWIs’ Pursuit of “Passion Investments” Is Not Deterred By Economic Volatility ...................................................... 21 Spotlight: Wealth Management Firms Adapt to Meet Unique Needs of Growth Markets ...

her tiara can be used as a weapon. Although dressed very sexily, she was originally designed as a feminist figure whose aim was to achieve peace, harmony and equality between peoples and between the sexes. Picture 2 is of two firemen/firefighters, advancing with a hose into the heart of a fire. Although they are wearing helmets and have oxygen tanks, their job is extremely dangerous and often calls for great bravery. Most Americans remember that, on 9/11, 343 firefighters lost their lives. Picture 3 is Oscar