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production of olive oil in these countries is about 79% of the world's production. Spain, Italy and Greece just account for themselves 97% of the European production and 77% of the world's production. After the Eurropean countries, Africa has a real good place in the market particularly Tunisia, Turkey and Marrocco. Since a couple of years with the increasing demand on the market some countries like in the Asian continent (7% of the world's production) with Japan and Australia start to produce their

120 countries. Who are the customers of Nivea? The brand is designed to a large part of the population, as we will see later. It’s a quite affordable brand, because Nivea is not a luxury brand such as Guerlain or L’Oréal, but it enjoys a really good brand image. The economic environment: The brand has been developed during the first part of the 20th century. In developed countries it was the beginning of mass consumption. Nivea has been able to take advantage of customers’ new needs. Indeed

BUS3110-0910 THE ICE CREAM INDUSTRY Tutor: Tom Murtagh Contents page INTRODUCTION 3 1) The threat of new entrants 5 2) Bargaining power of customer 7 3) Bargaining power of supplier 9 4) The threat of substitute 12 5) The threat of rivalry 13 6) Summary 14 Porter’s model limitations 15 Conclusion 21 References 22 * * INTRODUCTION This paper deals with the global ice cream industry. Ice cream is a frozen dessert made

hard to play suppliers off against one another. (Note that suppliers may have switching costs as well. This limits their power.) * Suppliers offer products that are differentiated. (pharmaceutical companies) * There is no substitute for what the supplier group provides 3. THE POWER OF BUYERS. Powerful customers – the flipside of powerful suppliers – can capture more value by forcing down prices, demanding better quality or more service (thereby driving up costs),

health? • International Code of powder milk substitutes marketing ← This Code was adopted in 1981 by the World Health Organization. ← Labels have to be written in a language understood by the mothers. Labels also have to include a warning concerning Health. ← The International Code is one of the minimal requirements for Northern countries as well as Southern countries. • International Code of powder milk substitutes marketing ← The member States of the WHO:

this population. And to conclude with Chinese characteristic analyzes, I will establish the Porter’s five forces model and show that the rivalry competition influences the other four forces: - Potential new entrants - Threat of substitute products - Bargaining power of buyers - Bargaining power of suppliers In a second part, I will present you the company through several elements as the mission statement, the company background and a competitive analysis. Caroll

the usual “playing mummy” which is a game all the little girls play with dolls and it has always been this famous cultural game for many centuries. But nowadays, to attract clients, the diversification of dolls and the process of clothes’ trends are good working keys for profits. (Example: Bratz dolls). Then, for economical environment, which is in a crisis period, we note that toys’ market isn’t as affected as other markets by the crisis because parents don’t want to forbid their children of the

damages | High quality products | Lack of French market knowledge | Extensive tourism and event operations | French competitors with a good reputation | Own sales companies, agents and distributors | | Kosta Boda is involved in several sectors: home, furnishings and gifts for example | | Important capacity of innovation | | Technical savoir-faire | | Good image and notoriety in Sweden and abroad | | Highly qualified designers | | ISO certified | | Environmental work | | The

their parents. Parents search more for quality products (healthy products) The life change shows than people are interested by the cafes’ concept like Starbucks Coffee. Thorntons created Thorntons cafes which seem to be better than Starbucks (good service, larger range of products, quality of products) but they don’t have the same brand image. The reduction of up to 80% of labour through manufacturing automation, helped to reduce the use of temporary employment necessary for the seasonal

increase of the power buying, oil resources and the huge rate of growth about 6-7% these recent years. b) Threat of substitutes Our substitutes are train, bus, bicycle, foot, plane, etc. In short, all means of transport but mainly public transports. The threat of substitutes is high. Therefore the firms in the market have to innovate in order to avoid that all these substitutes replace car. c) Buyer power Currently, in the automobile sector, the sales are decreasing. Therefore because there