Substitute good

Organizationnal • Technologies Presence on different technologies which can potentially allow some synergy or complementarity for future products. • Retail network Developed retailing network through the world which provides a good Information System. Organizational learnings • Organizational competences Apple developped a specialized knowledge in technologies such as computer, mp3 by creating its products. To acquire this knowledge, Apple hired high-level

the market very growing and with a real future. Hence, it became really strategic for international brands to integrate this market that is going to become one of the most important of the world. France has a great image in this country thanks to the good appreciation of their luxury products and the great success of global brands such as Louis Vuitton, Dior or Chanel over there. Caroll’s Introduction: Caroll is a French textile brand created in 1963 by Raphael Levy and Joseph Bigio. In 1988

Competitive Intelligence Be ahead of the competition. by Johannes Deltl What is it about? Do you have competitors breathing down your neck? Does your competitive intelligence run smoothly in the enterprise? How good are you compared to your competitors? Competition is getting more intense. Globalisation has finally arrived in every country of the world. It is crucial to know your own strengths and weaknesses as well as these of your „enemies.“ Companies that want to be “ahead of the competition“

and management Kotter 1996 + Leadership Transformation effort can be successful for a while, but often fail after short term results become erratic Transformation efforts go nowhere All highly successful transformation efforts combine good leadership with good management Short term results are possible through cost cutting or M&A ; but real transformation programs have trouble getting started and major, LT change is rarely achieved - - Management + 10 rôles du manager MINTZBERG

Basically every American. IKEA’s target is the American, who doesn’t want to spend a lot of money in its furniture supplies, but who wants style and design as well. In IKEA’s vision, the typical customer is a traveler, who enjoys drinking wine, risk and good life. The target of IKEA is really broad, which is positive for the company. SUPPLIERS: In order to reach the lowest price, IKEA uses its global strength and create a competition with worldwide suppliers. They don’t care if different parts of the

INTERVIEW Thomas : Hello Mr Dupont, welcome in our laboratory. You are here to talk about your health problems. First, how many cigarets do you smoke a day? Serge : It depends on days. Sometimes, it’s one packet when I’m OK and when I don’t feel good, it’s about 2 packets a day. Thomas : And does this consumption have consequences on your everyday life? Serge : Yes of course. Firstly, my wife left me because of the odour. Then I lost my job because I wanted to smoke all the times. And to

The relationship of leadership and management Kotter 1996 + Leadership - Transformation effort can be successful for a while, but often fail after short term results become erratic All highly successful transformation efforts combine good leadership with good management Transformation efforts go nowhere Short term results are possible through cost cutting or M&A ; but real transformation programs have trouble getting started and major, LT change is rarely achieved - Management + 10 rôles

Difficult to substitute? : Yes, it would be difficult to find others compagnies to partner with for the same amount of money. A special relationship has been settled up between the MSB and its main sponsors. Organizational? : Yes, Partners enjoy many benefits including repeated advertising on their website and the actual events (games). mercredi 30 juin 2010 VRIO: reputation Valuable? : yes the reputation is on of the key value of the MSB.It is central in attracting young good players. Rare

GROUPE BANAUD Jade MARQUE Thibault MICHIELS Axelle RAYMOND Margaux RAUTUREAU ÉlisaMarché des FAST FOODProfesseur Référent : Marie Beck Dossier Marketing Étude du marché des FastFoodSommaireIntroduction3Diagnostic externe : le marché41)Identification et délimitation du marché4a)Optique produit4b)Optique besoin4c)Optique offre et demande52)Quantification du marché : au sens étroit5a)Taille et évolution du marché5b)Poids des segments63)Analyse du

defensive. Accept to be vulnerable, be open to new ideas. Learn from your competitors, benchmark, and compare with the outside. 11. IDENTIFY GAPS: Being able to identify missing competences needed to achieve the common goal and find the way to substitute those gaps. 12. SHARING: Share knowledge and information with other team members. 13. BELIEVING IN YOUR TEAM: Be always confident in your team abilities and convinced that you are the best team (believe in your potentials), strive for excellence