Swot Century 21

……………………………………………..……………………………4 II-a) Market trends……..…………………………………………………………………………………..4 II-b) Customer analysis…………………………………………………………………………………...4 II-c) Competitors analysis (Porter 5 forces)..……………………………………………………5 II-d) Current position of Bionade (SWOT)..……………………………………………………10 III- Strategic concerns…….………………………………...…..………………….……………………11 III-a) ANSOFF Matrix….………………………………………………………………………………...11 III-b) PESTL analysis.….…………….…………………………………………………………………..11 III-c) United Kingdom Market entry strategy

d'autres exemples, un nom générique pour un processus de fabrication. L'endroit n'a aucune autre signification et il ne détermine ni le lieu de la production ni aucune autre caractéristique. 11 ANHOLT S. (1998), Nation-brands of the twenty-first century, The journal of Brand Management, volume5 n°6 in http://www.earthspeak.com/Journal%20of%20Brand%20Management%20Nation%20Brands%20of%20the%2021st%20Century.pdf 12- ANHOLT S. (2002), Foreword, Brand Management, Vol. 9, N°4–5, APRIL 2002 in http://www

6 a. Presentation 6 b. Strengths and Weaknesses from the SWOT 10 II. International expansion objectives 11 a. First three-years objectives 11 b. Long term 12 III. Luxury Department Stores: sector analysis 13 a. Global Scale 13 b. Turkey scale 16 c. Saudi Arabia 17 d. Israel 18 PART II 20 I- Country selection 21 1. General situation indicators 21 a. Average annual income per capita – 2007 data 21 b. Consumer expenditures and savings levels 22 c. FDI: Foreign

GEOGRAPHIC ASPECTS AND DISTRIBUTION STRUCTURE 11 11 15 17 19 20 EXTERNAL ANALYSIS PHASE 2 10- POTENTIAL BUYERS ANALYSIS 11. COMPETITIVE ANALYSIS 12. PRODUCT 13. PRICE 14. DISTRIBUTION 15. COMMUNICATION 16. OTHERS ASPECTS 21 21 22 25 27 27 29 31 SWOT 17. SWOT ANALYSIS 33 33 CONCLUSION APPENDIX BIBLIOGRAPHY 34 PREFACE AND ACKNOWLEDGEMENT The report on hand will be developed within the International Economic Relations course from the IBMS department at the Hogeschool Zeeland

............................................................................ 20 4- eau minerales ...................................................................................................................................................... 21 B- L’EAU MINERALE ................................................................................................................................................. 22 5- Typologie de consommateurs de l’eau minérale ...............................

interne 15 c. La Matrice SWOT 17 d. La place de la RSE dans l’entreprise 18 2. Mon poste, ma mission et mes objectif 21 e. Déroulement de la mission principale 21 f. Mes résultats 27 g. Mission auxiliaire : aide à la mise

Barriers to Entry 16 • Description of legal administrative barriers to foreign market 16 • Description of measures taken to deal with these barriers 16 SWOT Analysis 17 • Strengths 17 • Weaknesses 18 • Opportunities 19 • Threats 19 References 21 Appendices 22 Summary Our study is based on the Bloomberg Company and more particularly on the market of financial tools, media news, and financial

European e-Competence Framework full version .............................................................. 5 Acknowledgements .............................................................................................................................. 21 Introduction The European e-Competence Framework (e-CF) is a European wide reference framework of information and communication technologies (ICT) competences that can be used and understood by ICT professionals and human resources managers from

rivalry 13 6) Summary 14 Porter’s model limitations 15 Conclusion 21 References 22 * * INTRODUCTION This paper deals with the global ice cream industry. Ice cream is a frozen dessert made of mainly milk products, sugar, egg, butter and water. The first sort of ice cream was invented in China in 200BC when a milk and rice mixture was frozen by packing it into snow.  In the 13th century, the explorer Marco Polo learned from the Chinese method how to create ice and

ECONOMY:   ............................................................................................................................................  5   III.   SWOT  AND  PESTEL  ANALYSIS  ...........................................................................................  7   A.   SWOT    AND  PESTEL  ..........................................................................................................................  7   B.   DIAGNOSTIC